National Account Manager

Veetee Group is a globally established food manufacturer dedicated to delivering great taste and high-quality rice products. Founded in 1987, the company has grown into a trusted partner for a broad range of global consumers and retailers, including multinational chains, food manufacturers, and independent traders. Veetee works closely with rice farming communities in India, Thailand, Uruguay, and other regions, supporting farmers with seed distribution and buy-back arrangements to ensure quality from paddy to plate.

With manufacturing sites in the UK, India, and the USA, Veetee has pioneered industrial-scale steamed rice and created award-winning microwavable rice ranges under brands such as Hungry Heads, Stir’d, Veetee Specials, The Rice Box, Badshah, and various microwave rice pots and trays. The company continues to focus on innovation, flavor, and product integrity while expanding its presence across global markets.

The National Account Manager is a full-time, on-site role based in Jacksonville, FL, responsible for managing and growing key national retail and food service accounts in the United States. This role focuses on developing strategic account plans, negotiating contracts and pricing, and ensuring strong commercial performance for Veetee’s product portfolio. Day-to-day activities include maintaining regular contact with customers, analyzing sales data, forecasting demand, and collaborating with internal teams such as marketing, supply chain, finance, and operations to deliver optimal service and promotional execution.

The National Account Manager will identify new business opportunities, lead customer presentations, manage trade spend, and oversee the onboarding of new products and programs. The role also involves monitoring market trends, competitor activity, and customer feedback to inform strategic decisions and support Veetee’s growth in the U.S. market.

• Strong account management and sales skills, including relationship building, contract negotiation, and strategic account planning.
• Experience with key account management in FMCG or food manufacturing, including working with national or regional retailers, food service operators, or distributors.
• Analytical and commercial skills, such as sales forecasting, pricing analysis, P&L understanding, and data-driven decision making.
• Collaboration and communication skills, including cross-functional teamwork with marketing, supply chain, and finance, and effective presentation abilities.
• Organizational and planning skills, including pipeline management, project coordination, and ability to prioritize multiple customer initiatives.
• Proficiency with standard business tools (e.g., Excel, PowerPoint, CRM systems) and comfort working with sales reports and market insights.
• Previous experience in the CPG, retail, or food industry is highly beneficial; knowledge of rice or ambient food categories is a plus.