Performance Marketing Lead

About Biz4

Group

At Biz4

Group, we provide high-end IT services and AI solutions to a sophisticated US-based clientele. We are looking for an Operations Associate who understands that a world-class service delivery team requires a world-class operational environment. You will optimize our workplace using AI and automation to ensure it supports the high-velocity, 24/7 nature of the global IT service industry. This role is ideal for a tech-savvy professional eager to implement AI-driven efficiencies in workplace management and resource planning.

About

The Role

We are seeking a lead to manage paid acquisition for Biz4

Group and our

clients' product portfolios. You will own the strategy for B2B lead gen and B2C app growth,

focusing on high-intent US audiences.

Key Responsibilities

Execute end-to-end paid strategies across Linked In, Google Ads (Search/UAC), and Meta.
Lead App Growth initiatives, specifically managing App Install campaigns and product-led growth funnels.
Own CRO (Conversion Rate Optimization) experimentation to improve landing page and app store performance.
Design performance marketing 'retainer' packages as a service offering for Biz4

Group clients.
Utilize AI tools for audience segmentation, predictive budget optimization, and ad creative testing.
Implement server-side tracking to ensure 100% attribution across the B2B and B2C lifecycle.
Manage high-value monthly spends, optimizing for SQLs and App Retention metrics.
Conduct competitor research within the US IT and SaaS landscapes to pivot bidding strategies.
Analyze daily performance data to reconcile spend against lead quality and CAC.
Mentor junior associates on technical tracking and high-scale budget pacing.

Qualifications

4-7 years in Performance Marketing;

Experience with App Install (UAC/Meta) and SaaS growth is mandatory.