SEO Specialist

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About XTB: XTB is a global leader in multi-asset trading and investing, with operations in over 15 countries and more than 20 years of industry expertise. We’re expanding to Indonesia to bring smarter investing closer to everyone — and we’re looking for ambitious, creative, and passionate sales talent to grow our client base and strengthen our market presence. We are a certified Great Place to Work company.

Role Objective:
We’re looking for an innovative SEO Specialist (4-7 years experience) who thrives at the intersection of AI, multi-platform engagement, and product innovation. This isn’t about traditional Google rankings — we’re seeking someone who understands where user intent is expressed across platforms and how AI is redefining discoverability. If you’re passionate about AI-powered optimization and eager to build products that make marketing smarter, this role is for you.

You will lead our SEO strategy in Indonesia, ensuring XTB stays discoverable and competitive in a fast-evolving digital landscape.

• Develop and execute comprehensive SEO strategies (on-page, off-page, technical) to drive sustainable growth.
• Conduct in-depth keyword research and competitive analysis to identify opportunities for ranking improvements.
• Collaborate with content, product, and performance teams to ensure alignment between SEO and overall marketing strategy.
• Optimize website structure, content, and landing pages for maximum visibility and conversions.
• Monitor and report SEO performance metrics, providing actionable insights to improve KPIs.
• Stay up to date with Google algorithm changes, AI-driven search, and local SEO trends to maintain a competitive edge.
• Manage SEO tools (SEMRush, Ahrefs, Google Search Console, GA4, Screaming Frog, etc.).
• Produce content creation with SEO guidelines, metadata, and link-building initiatives.

• 4–7 years of proven SEO experience (agency or in-house, preferably fintech, brokerage, or financial services).
• English proficiency at minimum business level (spoken & written).
• Strong understanding of technical SEO, content optimization, and link-building.
• Proven track record of driving organic traffic and lead growth in competitive markets.
• Familiarity with AI-powered search, E-E-A-T, and multi-platform discoverability.
• Strong analytical, communication, and stakeholder management skills.
• Analytical mindset capable of interpreting complex, multi-source data and adapting to rapid industry changes.
• Self-starter attitude thriving in fast-moving, experimental environments.
• Experience with AI tools in content strategy or SEO automation.

• Competitive base salary + attractive performance incentives.
• Career growth opportunities in a global fintech company.
• Direct impact in building XTB’s footprint in Indonesia.
• Supportive, international, and collaborative work environment.

• Access to premium tools, ongoing training, and mentorship from global leaders.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Investment Banking

We’re opening the door to opportunities in onboarding curious minds. If this role aligns with your experience, we encourage you to apply.