Marketing Data Analyst

About Wego

We’re on a mission to help people discover the real value of travel — to inspire, to give more reasons, to make it easy — for you to go. Our company was founded back in 2005, and since then, we’ve imagined and created some of the most well-loved products for travelers all around the world.

Today, Wego is used by millions of people every month — people who travel for adventure, work, family, and for many other reasons. That’s why we work tirelessly to make planning and booking flights, hotels, and trips as seamless as possible.

As part of the Wego Group, we operate across Wego, Book on Wego, Wego Pro, and Shop Cash — building products that power both B2C and B2B travel experiences at scale.

The Marketing Technology team sits at the intersection of Performance Marketing, Data, Product, and Engineering.

We focus on building scalable tracking frameworks, attribution models, automation pipelines, and AI-powered systems that drive measurable growth. The team enables marketing to operate with precision — turning raw campaign data into actionable insights and automation that improves ROI across all channels.

As a Marketing Data Analyst within the Marketing Technology team, you will play a critical role in shaping how we measure, optimize, and scale our digital marketing performance.

You will combine advanced analytics, attribution modeling, SQL-driven deep dives, and AI-powered automation to unlock growth opportunities across multiple advertising platforms. This role is ideal for someone who thrives at the intersection of data, experimentation, and digital advertising innovation.

• Generating actionable insights from large-scale marketing campaign datasets
• Designing and maintaining in-house attribution models across complex customer journeys
• Leveraging AI and LLM-based workflows to scale personalized ad content generation
• Detecting and mitigating digital ad fraud
• Building dashboards and reporting frameworks that inform executive-level decisions
• Partnering closely with Performance Marketing to drive measurable revenue impact

• Partner with the Performance Marketing team to deliver personalized, data-driven content and oversee tracking and measurement across multiple advertising platforms
• Analyze campaign performance data to surface optimization opportunities that drive measurable growth
• Leverage AI and LLM-based models to automate generation of ad copy, images, and video at scale
• Design, implement, and maintain attribution models that evaluate touchpoints across the full customer journey
• Monitor and detect digital ad fraud and deploy proactive countermeasures, including tools such as Apps Flyer Protect
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• Build and maintain dashboards and reporting frameworks to visualize key performance metrics
• Conduct in-depth data analysis using SQL to identify trends and inform strategic marketing decisions
• Collaborate cross-functionally with Data, Product, and Engineering to ensure data integrity and alignment

• 3+ years of experience in digital marketing analytics or a related field
• Advanced SQL proficiency with 3+ years of hands-on experience
• Intermediate Python skills with practical application in analytics workflows
• Proven experience using LLMs to generate marketing content at scale
• Strong understanding of marketing measurement methodologies and attribution modeling
• Experience with digital ad fraud detection and MMP tools such as Apps Flyer Protect
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• Working knowledge of major advertising platforms including Meta, Google, Apple Search Ads, Tik Tok, Snapchat, and X
• Proficiency in data visualization tools such as Looker or Tableau
• Strong analytical and problem-solving mindset
• Ability to translate complex data into clear, actionable narratives
• High attention to detail and commitment to data quality

• Clear attribution visibility across paid channels
• Measurable uplift in campaign efficiency driven by data-led recommendations
• Scalable AI-powered content workflows implemented
• Reduced fraud impact across paid channels
• Stakeholders relying on your dashboards and insights to guide investment decisions

You’ll be joining a global team that moves fast, thinks analytically, and builds for scale.

We encourage smart work within work hours, invest in professional development, support wellness, and offer travel benefits so you can experience the product you help grow. You’ll collaborate across markets and time zones, gaining exposure to a truly international digital business.

If you’re excited about combining analytics, AI, and marketing performance to drive real growth, we’d love to hear from you.