Head of CRM, Growth & Data Analytics

This role will play a critical part in enhancing customer engagement, optimizing business performance, and enabling data-driven decision-making across the organization.

Key Responsibilities

• Lead the organization's CRM, Loyalty Program, Marketing Automation, Business Intelligence, and Data Analytics strategies.
• Drive customer engagement initiatives through data-driven insights and personalized customer experiences.
• Oversee CRM platforms, customer data, reporting, business intelligence, and analytics capabilities.
• Lead cross-functional teams responsible for CRM, loyalty, marketing automation, business intelligence, data engineering, and AI analytics.
• Develop strategies to improve customer retention, segmentation, personalization, and business performance.
• Support enterprise digital transformation initiatives through advanced analytics and data governance.

Qualifications

• Bachelor's Degree in Information Systems, Computer Science, Data Science, Statistics, Business Analytics, Marketing, Business Administration, or a related field.
• Master's Degree in Business Analytics, Artificial Intelligence, Digital Business, MBA, or equivalent is an advantage.
• Minimum 5 years of experience in CRM, Customer Analytics, Business Intelligence, Data Analytics, Digital Marketing, or Digital Transformation.
• Minimum 2 years of leadership experience managing CRM, Data Analytics, Business Intelligence, or Growth teams.
• Experience in Hospitality, Tourism, Retail, E-commerce, Financial Services, Technology, or related industries.
• Proven experience implementing CRM platforms, Loyalty Programs, Customer Data Platforms (CDP), Marketing Automation, Business Intelligence, Data Warehousing, AI-driven Analytics, Predictive Analytics, and Enterprise Data Governance.