Digital Marketing Specialist

Orlansoft is looking for a Digital Marketing Specialist with a sharp eye for aesthetics and a solid grasp of B2B digital marketing. We aren't just looking for someone to push out posts; we need someone who understands the "why" behind every piece of content, connects it to our business objectives, and can run the show independently.

• SEO & Web Content:
  Research the B2B market and write SEO-optimized content for websites and landing pages.
• Social Media Ownership:
  Take end-to-end charge of our social media strategy (primarily Instagram).
• Content Strategy & Planning:
  Conduct audience and competitor research, then execute a structured content calendar with a strong brand voice.
• Hands-on Production:
  Turn raw photos and videos into finished, engaging posts, Reels, and stories yourself using Canva, Cap Cut, Adobe, etc.
• SEO & Meta Optimization:
  Handle keyword research and content optimization via Yoast SEO, SEMrush, and Meta platforms.
• Analytics & Reporting:
  Track performance, understand what works, pivot what doesn't, and produce regular KPI-driven reports.

• 2–5 years of experience in digital marketing (SEO writing, social media, or related fields).
• Proven track record of building social media strategies derived from research.
• A hands-on content creator who can independently edit and produce photo/video assets.
• Data-literate, with solid working experience in Yoast SEO, SEMrush, and Meta Business Suite.
• Strategic mindset with the ability to link content choices to business outcomes.
• Strong copy-writing proficiency in both English and Bahasa Indonesia.
• A self-starter who thrives independently and loves taking full ownership of their domain.

PT Orlansoft Data System