Assistant Manager to Manager

What you will be working onPR Management

• Work with the Area Director to develop a comprehensive PR strategy for the Indonesian market, aimed at maximizing awareness and mindshare of Singapore as a leisure and MICE destination and ensuring alignment with STB’s key messages.
• Oversee and guide PR partners in planning and executing a range of activities, including but not limited to press releases, media familiarisation trips, press conferences, and influencer/media engagement initiatives.
• Manage partners to ensure all deliverables are met on time, within budget, and to the required quality standards.
• Monitor and evaluate PR outcomes, providing insights and recommendations to optimise future campaigns.
• Serve as the primary point of contact for media and partner relations in Indonesia, building and maintaining strong relationships with journalists, media outlets, and relevant industry stakeholders.

• Lead and manage partnerships with brands and/or non-travel partners to drive travel consideration and conversions.
• Plan and execute marketing campaigns in support of STB’s objectives.
• Undertake other duties and projects as assigned from time to time.

• Trained in Communications, Public Relations, Marketing, Journalism, or a related field.
• 3-5 years of experience in public relations, media relations, or communications, ideally within a travel, tourism, public sector or lifestyle industry.
• Basic understanding of media channels, press release drafting, and media engagement, including familiarity with both traditional and digital media platforms.
• Strong written and verbal communication skills in Bahasa and English; ability to draft clear, engaging content for media and stakeholders.
• Ability to coordinate multiple projects simultaneously, with attention to detail and meeting deadlines.
• Comfortable engaging with media, partners, and internal stakeholders; team player with a collaborative mindset.
• Strong understanding of social media platforms, influencer engagement, and digital content trends.
• Eager to take on responsibilities, learn on the job, and adapt to a fast-paced environment.
• Familiarity with the Indonesian media landscape and consumer trends is an advantage.
• Willingness to travel occasionally for media or industry events, including media familiarisation trips.

Application Status:
Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.