Sales & Business Development Category Manager, Softlines - Fashion

Category Manager, Softlines

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Job  •
Location Jakarta, Indonesia •
Business Disney Experiences •
Date posted Feb. 19, 2026

Role:
Sales and Business Development across Retail and eCommerce for Fashion, Home, Softlines licensing

This is an office-based role in our Jakarta, Indonesia office.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Disney Consumer Products division is a part of Disney Experiences, bringing the magic of Disney stories and franchises to life through a range of products and experiences worldwide.

The Category Manager, Softlines is responsible for supporting the commercial growth and strategic execution of Disney’s Fashion & Home
categories in Indonesia
. The role manages a portfolio of existing licensee partners, drives new business development, and contributes to category planning, product development, and revenue delivery.

The role requires a commercially minded operator who can build strong licensee relationships, execute category strategies, and translate market insights into tangible growth opportunities across both physical and digital retail channels.

• Support the implementation of the long-term strategy for the Fashion & Home category in collaboration with the Senior Category Manager and Country Director.
• Conduct market and trend analysis, monitor retail performance across channels, and track competition to improve Disney’s market share.
• Develop and execute local category plans aligned with country and regional strategies.
• Contribute to the annual operating plan and quarterly forecasting process.
• Use consumer and commercial insights to identify growth opportunities, target partners, and emerging category white spaces.

• Manage a portfolio of licensee partners, with responsibility for achieving assigned annual revenue targets.
• Lead key account management for allocated partners, focusing on sustainable growth, product expansion, and performance optimization.
• Drive joint business planning with licensees, including performance reviews, growth initiatives, and marketing KPIs.
• Ensure timely and accurate submission of product approvals, sales reports, forecasts, and payments.

• Identify and onboard new licensee partners that strengthen the Fashion & Home category.
• Execute new business pitches and support product launch planning.
• Conduct research projects to evaluate scalable opportunities and emerging distribution channels.
• Support contract negotiations for allocated Fashion & Home accounts.

• Work closely with Finance, Retail, Marketing, and Creative teams to drive category objectives.
• Coordinate with Marketing teams to support promotions, events, and brand initiatives.
• Coordinate with Retail teams to manage the distribution of licensee products across both online and offline retail channels.
• Collaborate with Creative teams to inspire product development that is on-trend and commercially viable.
• Contribute to market meetings and provide regular franchise and category updates.

• Communicate International Labour Standards (ILS) requirements and act as liaison with the TWDC ILS team as directed.
• Ensure licensees implement Disney visual merchandising programs and branding guidelines.

• 5–7 years of experience in fashion buying, merchandising, product development, or commercial sales; experience in consumer products or licensing is an advantage.
• Solid understanding of fashion trends, consumer insights, and local retail markets in Asia.
• Experience working with e-commerce platforms, including…