Senior Gamification Manager

Growe welcomes those who are excited to:

• Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;
• Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;
• Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;
• Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;
• Manage integration and performance of third‑party tools (email/SMS providers, marketing automation, BI systems);
• Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;
• Collaborate closely with product, analytics, and engineering teams to ensure high‑quality and timely delivery.

• 3+ years of experience in product, CRM, or engagement management within the iGaming industry;
• Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;
• Hands‑on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;
• Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;
• Strong data‑driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);
• Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;
• English – Upper‑intermediate+ for cross‑functional and partner communication.
We appreciate if you have those personal features:
• Comfortable navigating ambiguity and changing priorities;
• Strategic thinking with deep technical and operational understanding;
• Flexibility, attention to detail, and strong problem‑solving skills.
We are seeking those who align with our core values:
• GROWE TOGETHER:
  Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS:
  We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE:
  We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.