Head of CRM

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
• Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls);
• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
• Develop and refine automated player journeys and customer retention funnels;
• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
• Improve customer engagement and communication metrics based on data insights.

• Have 3+ years of Lead CRM experience in the casino industry;
• Demonstrate expertise in developing segmentation strategies and personalized communication;
• Work hands‑on with email, SMS, push, and other CRM channels;
• Understand bonus mechanics, player journey funnels, and engagement tactics;
• Analyze data and extract actionable insights from large datasets;
• Use CRM and marketing automation platforms confidently;
• Apply gamification tools or engagement mechanics (e.g., quests, challenges) — a plus;
• Communicate in English (Intermediate or higher).

• Communicate effectively with excellent verbal and written skills;
• Think strategically and act with a long‑term vision;
• Make decisions based on data and measurable outcomes;
• Identify problems promptly and resolve them effectively.

• Health & Wellness Focus;
• Global Medical Coverage;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance‑Driven Rewards;
• Dynamic Work Environment.

Apply, and let your growth journey begin.