Head of Go-to-Market; GTM; procure tech

Head of Go-to-Market (GTM) (procure tech)

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We’re building the future of public procurement. Our AI-powered B2B platform helps companies win public tenders more effectively by automating and simplifying the process of creating accurate, compliant, and competitive bids.

We are looking for a highly motivated and strategic Go-to-Market (GTM) Lead with strong marketing acumen. This is the first dedicated GTM role in the company - perfect for someone who thrives at the intersection of strategy, marketing, and customer acquisition.

You will be responsible for defining and executing our go-to-market strategy, encompassing audience segmentation, product positioning, narrative building, early customer acquisition, and channel experimentation. As we are pre-product-market-fit and still testing our MVP, you will also collaborate closely with the founders and product team to translate market insights into product direction.

This is a hands‑on, end‑to‑end GTM function for now—requiring creativity, experimentation, and a strong growth marketing toolkit.

• Co‑create and implement the company’s go-to-market and sales strategy with the founders.
• Define target customer segments, sharpen value propositions and positioning, and test communication frameworks across channels.
• Dive into user personas and decision‑making processes to craft narratives that resonate with procurement stakeholders.
• Lead early acquisition campaigns: from cold outreach to pilot partnerships and demo calls.
• Design, test, and optimise acquisition channels (content, email, Linked In, events, PR, partnerships).
• Collect and synthesize market feedback to refine messaging, GTM strategy, and product roadmap.
• Establish processes, metrics, and tooling (CRM, dashboards, playbooks) that will support scalable growth.
• Act as a bridge between marketing and product, ensuring that communication and development are aligned with customer needs.
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Lay the foundation for future hires in marketing, sales, and customer success.

• 5+ years of experience in B2B SaaS go‑to‑market functions (marketing, product marketing, business development, or growth).
• Proven ability to operate in early‑stage environments: launching MVPs, testing value propositions, finding PMF.
• Strong background in strategic marketing: customer segmentation, positioning, messaging, campaign execution.
• Track record of outbound sales and prospecting (cold outreach, discovery calls, closing).
• Experience with channel experimentation and growth marketing tactics.
• Familiarity with AI or SaaS tools and ability to work with technical teams.
• Experience in/understanding of the Polish public procurement market is a significant plus.
• Proficiency with CRM tools (Hub Spot, Pipedrive) and structured pipeline management.
• Strong independence, creativity, and an ownership mindset.
• Professional fluency in Polish and English.

• Experience in industries such as construction, manufacturing, engineering, energy, or waste management—especially with public tenders.
• Experience in building early GTM or marketing teams from scratch.

• Fixed remuneration - at least 17 000 PLN net B2B + VAT.
• Variable bonus based on performance.
• The opportunity to be an integral part of an early‑stage company, directly influencing its growth trajectory.
• A collaborative, innovative, and technology‑driven work environment.