Marketing Data Analyst

Marketing Data Analyst

Poland

Full Time

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

We’re looking for a highly analytical and collaborative Marketing Data Analyst to drive performance insights across our marketing funnel. This role partners closely with Demand Generation
, Product Marketing
, Content Marketing
, and Customer Experience teams to turn marketing data into actionable strategies that accelerate growth, improve conversion, and inform investment decisions.

You’ll own the measurement framework for marketing performance — ensuring that campaigns, channels, and programs are optimized for impact and aligned with business goals. You will collaborate with peers in our Data Insights organization to visualize learnings and outcomes in executive dashboards. This position will report directly to the VP, Demand Generation at Appfire.

• Work with Data Insights colleagues to design and maintain dashboards and reports that track key performance metrics across campaigns, channels, and lifecycle stages.
• Analyze trends in pipeline generation, conversion rates, lead quality, CAC, ROI, and attribution to guide data-driven decisions.
• Partner with Demand Generation to test, measure, and optimize digital, content, and lifecycle campaigns.
• Develop a unified marketing measurement framework that connects top-of-funnel activity to revenue outcomes
  .

• Work closely with the Customer Experience Manager to create NPS/CSAT insights and data packages.
• Ensure consistent data definitions and accurate reporting across systems.
• Collaborate with Product Marketing and Campaign Managers to evaluate campaign impact and recommend optimization strategies.
• Present insights and recommendations to marketing and executive leadership in a clear, actionable way.

• Support data insights across marketing and sales platforms, ensuring accuracy and transparency in dashboards and attribution models.
• Support the design and implementation of key tracking methodologies (UTM structure, tagging, events, custom fields) to improve visibility into performance.
• Identify data gaps and recommend enhancements to marketing automation and analytics systems.
• Support forecasting and budgeting through performance modeling and trend analysis.

• Support insights for A/B testing and multivariate analysis for email, paid media, and web optimization.
• Analyze experimental data to quantify lift, validate hypotheses, and refine messaging or creative direction.
• Partner with content and design teams to translate data insights into creative strategy.

• Leading 5–6 years of experience in marketing analytics, data science, or growth analysis within a SaaS or B2B tech environment
  .
• Proven expertise in building and interpreting…