VP, Enterprise Marketing

Why This Role Matters

Lead the complete marketing strategy and execution for Raptive's enterprise publisher business, driving qualified pipeline growth as we expand our footprint with premium publishers and media groups. As the strategic hub and growth engine for our enterprise go-to-market motion, you'll own the full marketing funnel, from market intelligence and strategic positioning through campaign execution and revenue impact, for high-value publisher prospects generating significant annual ad revenue.

Raptive provides ad management solutions and technology to thousands of digital content creators and premium publishers worldwide, delivering billions of monthly pageviews and representing some of the most influential voices in digital media. As we accelerate our expansion into enterprise publishers—including major media groups, established digital brands, and premium content networks—this role becomes central to our next phase of growth.

As Raptive's sole enterprise marketing leader, you'll serve as the central growth engine for our expansion into premium publishing. This isn't just a campaign executor role, you'll define the strategic narrative, own the full funnel, and directly impact Raptive's ability to become the partner of choice for the world's most influential publishers and media brands. You'll have the autonomy to build our enterprise marketing function from the ground up, with direct visibility to leadership and the opportunity to shape our trajectory in this critical market segment.

• Own end-to-end marketing strategy for enterprise publisher prospects across the entire funnel, translating our sophisticated ad tech capabilities into clear business value
• Develop and execute account-based marketing (ABM) programs targeting high-value publishers and media groups
• Lead go-to-market planning, positioning, and messaging that positions Raptive as the strategic partner for premium publishers seeking independence from walled gardens
• Define quarterly campaign themes and narratives that demonstrate Raptive as the ideal solution for enterprise publisher challenges
• Identify and capitalize on market opportunities through competitive intelligence, programmatic advertising trends, and publisher ecosystem analysis
• Serve as the strategic bridge between product capabilities (identity solutions, programmatic optimization) and publisher business outcomes (revenue growth, audience insights)

• Develop Raptive's positioning in the enterprise publisher market, emphasizing our scale, technical sophistication, and strategic direction as the partner of choice for premium content businesses
• Partner with Content Marketing to create and execute thought leadership strategy that establishes Raptive as a category leader in publisher independence and ad tech innovation
• Represent Raptive at industry events, conferences, and speaking opportunities within the adtech, programmatic, and digital publishing ecosystem
• Build Raptive's reputation as the strategic growth partner that premium publishers choose when scaling their ad businesses

• Design and execute integrated campaigns across email, content, events, digital advertising, and direct outreach that balance strategic storytelling with revenue-focused messaging
• Influence event marketing strategy and end-to-end execution (virtual and in-person) with event team support
• Input on marketing automation workflows, nurture sequences, lead scoring models, and behavioral triggers optimized for enterprise buying cycles
• Advise on conversion rate optimization across all customer touchpoints

• Develop segmented nurture tracks by vertical, growth stage, publisher pain points, and technical sophistication that speak to both C-suite and technical decision-makers
• Translate complex ad tech capabilities—programmatic optimization, identity solutions, header bidding, AI-powered yield management—into publisher-friendly business value propositions
• Design and execute systematic A/B testing programs for messaging, CTAs, and content formats
• Manage re-engagement…