ABM Senior Strategist

This company was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (SaaS) companies. Unlike most agencies, who focus on only a few aspects of marketing, this company owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. They bring extensive experience in leadership, strategic direction, and a clear ‘B2B SaaS Success Blueprint’ proven to generate millions of dollars in attributed revenue for clients around the world.

It prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day.

This role is a unique opportunity to lead B2B SaaS marketing initiatives and drive measurable growth for clients. As the primary ABM Senior Strategist, you’ll own the client relationship and manage all project deliverables from strategy to execution.

• Developing and presenting tailored ABM strategies informed by industry insights.
• Overseeing execution of campaigns and outbound tactics, while jumping in hands‑on when needed.
• Consulting directly with clients to align marketing strategies with growth goals.
• Managing sales enablement tools and integrating event strategies into ABM plans.
• Leading and coordinating teams to ensure flawless deployment and measurable outcomes.

Success in this role requires strategic foresight, data‑driven decision making, and the ability to balance leadership with execution.

• Conduct in-depth initial assessments for each new client, including a thorough review of their specific industry, current market maturity, and competitive landscape.
• Develop comprehensive market sizing analyses, including TAM, SAM, and SOM, to inform strategic targeting and growth potential.
• Formulate and present a tailored macro‑level ABM strategy for each client, outlining key objectives, target segments, and overarching approach before tactical planning.
• Lead the refinement of Ideal Customer Profiles (ICP) and key Personas in collaboration with clients, incorporating industry‑specific insights.

• Develop and own the comprehensive ABM tactical plan for diverse B2B SaaS clients, including channel mix (email, Linked In), messaging, and execution roadmap tailored to industry nuances and client objectives.
• Lead the development of compelling content for ABM campaigns (e.g., email sequences, Linked In messages, sales collateral) by guiding internal or client‑side content creators to ensure resonance with target personas.
• Identify the most effective marketing messages, channels, and calls to action through rigorous A/B testing.
• Conceptualize and implement event strategies (virtual and in‑person) as an integrated part of clients’ ABM efforts.
• Analyze campaign performance across all channels, providing clients with actionable insights and data‑driven recommendations for optimization.
• Define, track, and report on key ABM metrics and campaign ROI to both clients and internal stakeholders.
• Strategize, and when necessary, set up and manage sales enablement tools (e.g., Outreach.io, Apollo, Lemlist) and email sender infrastructure for clients.

• Directly manage ABM client projects, timelines, and deliverables, ensuring clear communication and alignment throughout each engagement.
• Partner closely with clients’ sales teams to ensure strong marketing and sales alignment while developing growth strategies for high‑value accounts.
• Serve as the primary point of contact for clients on all strategic ABM, outbound, and sales enablement matters.
• Report to this company’s leadership (Manager of ABM & CMOs) on client strategy, success, and overall program health.
• Effectively prioritize team efforts and ensure all tasks are completed on time and to a high standard.
• Lead, mentor, and coordinate a team of ABM Specialists, guiding them toward success.

• 3–5+ years of hands‑on experience in B2B demand generation, with a strong focus on Account‑Based Marketing (ABM) and outbound marketing (email & Linked In).
• Proven track record in developing and executing ABM strategies that drive…