Senior Paid Social Strategist

Hi there! We are South, and our client is looking for a Senior Paid Social Strategist!

• Eligibility:
  This position is open to candidates residing in Latin America.
• Application Language:
  Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation:
  We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

Our client works with leading DTC and omnipresent brands across multiple industries. They are committed to delivering exceptional results through cutting-edge paid social strategies, a culture of ownership, excellence, and continuous improvement.

We are looking for a Senior Paid Social Strategist to drive measurable growth for high-profile clients on Meta and Tik Tok. This is a full‑time, remote role that requires strong analytical skills, attention to detail, and the ability to execute, optimise, and manage large‑scale paid social campaigns independently.

Success in this role comes from designing data‑driven strategies, optimising performance, collaborating with creative teams, and delivering actionable insights that maximise ROAS and minimise CAC.

• Develop and manage paid social campaigns with 6–7 figure monthly ad spend.
• Create systematic testing frameworks for audiences, creatives, and campaign structures.
• Analyse performance metrics to extract actionable insights for optimisation.

• Execute daily campaign optimisations and advanced bidding strategies.
• Collaborate with creative teams to improve ad performance.
• Build reporting systems to support data‑driven decisions.

• Present campaign performance and strategic recommendations to clients.
• Translate complex data into actionable insights.
• Proactively identify optimisation opportunities and performance trends.

• Partner with creative and analytics teams for campaign alignment.
• Support onboarding and account setup for new clients.
• Continuously improve campaign management workflows.

• 4+ years of experience in paid social media buying on Meta and Tik Tok.
• Experience managing campaigns for brands spending $500K+ monthly.
• Proven track record of hitting or exceeding ROAS, CAC, and revenue targets.
• Advanced proficiency with Meta Ads Manager and Tik Tok Ads Manager.
• Strong analytical skills and attention to detail.
• Excellent communication skills in English.
• Bonus: experience with attribution tools, creative strategy, Google Sheets/Excel, or agency experience.

• Fully remote & flexible work environment.
• Competitive salary in USD (5000 USD)
• Manage high‑stakes campaigns for top DTC brands.
• Continuous learning and skill development in cutting‑edge paid social strategies.
• Collaborative, results‑driven team culture.

If this opportunity excites you, send us your resume and join the A‑team!

If this opportunity sounds good to you, send us your resume!