Product Marketing Manager

Product Marketing Manager, Sustainability

We’re looking for a CEO-type thinker to help grow our global sustainability solution footprint through powerful storytelling, crisp positioning, effective go-to-market strategies and campaigns, and enablement of our sales teams. Product marketing at Sphera is a highly cross-functional team where we partner very closely with product, sales, marketing, consulting & services, and executive leadership to name a few. We work across the entire product lifecycle from helping shape the offering, to analyzing the competitive landscape, to driving launch, to growing offering adoption post-launch and ultimately driving revenue through customer expansion and growth.

Partnered with Blackstone, one of the largest private equity firms in the world, we are a leader in sustainability, process safety and risk management technology, data, and services. Through this partnership, Sphera’s unique integrated sustainability approach to software, data and consulting, puts organizations front-and-center of many of our offerings that help to progress Sphera’s vision to create a safer, more sustainable and productive world.

• Product Marketing Strategy and Execution: Create and execute comprehensive product marketing go-to-market plans, including:
• Establishing and executing 12-month GTM plans for specific product line.
• Collaborate with key stakeholders on go-to-market plans to achieve customer retention and expansion, product line revenue growth, and new customer acquisition for Sustainability software solutions,
• Drive product introductions and launches, ensuring clear value propositions and messaging alongside strong organizational readiness and sales enablement.
• Proactively developing GTM plans informed by self-collected and analyzed data.
• Persona and Buyer Journey Ownership: Take ownership and accountability for buyer personas and their journeys, including:
• Establishing detailed buyer personas for each stage of the buying journey.
• Integrating persona insights across various teams, including marketing, product, and sales.
• Value Proposition Development and Optimization: Continuously assess and refine solution-specific value propositions, including:
• Building content packages aligned with buyer personas and their buying journey stages to support demand generation programs.
• Creating informative product presentations to enhance sales enablement, alongside developing other essential sales tools and assets.
• Utilizing insights from customers, partners, associations, and ongoing projects to strengthen product narratives.
• Competitive Intelligence and Enablement:
• Document and communicate the competitive landscape, becoming an expert on competitor positioning and strategies to develop winning messaging.
• Maintain and update competitive content within relevant sales enablement systems.
• Customer Advocacy and Success:
• Create and maintain customer case studies, communicating their value to sales, product development, and other stakeholders.
• Sales Enablement and Training: Provide sales teams with effective messaging, sales tools, and assets to advance the sales pipeline, accelerate deals, and achieve successful closures.

• 3-5 years’ experience in software marketing – preferably in relevant category (Sustainability and ESG).
• Proven track record of creating value through strategic product marketing in B2B high tech or consulting industry.
• Command of best practices across messaging, GTM strategy, positioning and creating product marketing content and assets.
• Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders.
• Strong collaboration, analytical, critical thinking, and business strategy skills.
• Ability to engage with and earn the respect of product leaders, sales leaders, marketing leaders and other cross-functional counterparts.
• Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
• Excellent communicator and writer of complex topics to technical and non-technical audiences.