Regional Sales Director; Retail & CPG

Overview

We are partnering with a premier U.S.

-based manufacturer and marketer of haircare, color, and styling products, proudly serving professional salons, specialty retailers, and consumer channels. With large-scale manufacturing operations in the Midwest and dedicated R&D, marketing, and operations teams on the East Coast, the company produces high-quality, American-made products across a portfolio of established and emerging brands. In addition to its owned brands, the organization also provides private-label and contract manufacturing solutions for leading retailers and consumer brands.

The Regional Sales Director (Retail & CPG) will drive the expansion of the company’s retail presence across mass, specialty, and e-commerce channels. This role is ideal for a scrappy, well-connected sales leader who excels at opening doors, building relationships with key buyers, and accelerating consumer brand growth.

Reporting to senior commercial leadership, the Regional Sales Director will be responsible for building and executing the retail sales strategy across major and emerging retail partners. This includes securing new retail placements, deepening existing account relationships, and collaborating cross-functionally with brand and marketing teams to ensure strong sell-through. Success in this role requires an entrepreneurial mindset, strong retail network, and the ability to deliver rapid, measurable results in a competitive CPG environment.

• Develop and implement regional sales strategies to expand retail and CPG distribution.

• Leverage relationships with retail buyers, category managers, and strategic accounts to secure new listings.

• Build and manage a retail pipeline, identifying target partners and growth opportunities.

• Collaborate with marketing and brand teams to coordinate promotions, merchandising, and retail activations.

• Forecast sales performance, track key metrics, and present results to leadership.

• Represent the company in meetings with retail partners, trade shows, and industry events.

• Support long-term retail growth through strategic planning and account management.

• 7+ years of experience in retail sales, CPG, or consumer beauty brand development.

• Proven track record of securing placement in retail or e-commerce channels.

• Existing relationships with retail buyers and decision-makers across mass, specialty, or CPG markets.

• Entrepreneurial and results-driven, with the ability to work autonomously in a remote environment.

• Excellent negotiation, communication, and relationship-building skills.

• Ability to travel as needed across assigned regional markets.

• Experience launching beauty, personal care, or wellness products at retail.

• Background working with merchandising, product education, or retail activation teams.

Competitive Salary, plus performance-based incentives.

Remote, U.S.

-based role with travel required for retail meetings, trade shows, and key account visits.

• Medical insurance

• 401(k) plan

• Complimentary haircare products

• Performance incentives

• Opportunity to join a fast-growing, innovation-driven company expanding across both professional and retail beauty markets