Senior Engineering Manager – Acquire

Senior Engineering Manager – Growth Acquire

Join to apply for the Senior Engineering Manager – Growth Acquire role at Kraken
.

Building the Future of Crypto:
Our Krakenites are a world‑class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission‑focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry‑leading security, crypto education, and world‑class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

The Growth Acquire teams bring new users into the Kraken ecosystem and help them take their first step with confidence. We design and ship the entry points to Kraken across our website and mobile apps, including marketing surfaces, landing pages, and signup flows that turn curiosity into momentum. Our mission is to attract, engage, and inspire trust through every first interaction, guiding users to value quickly, safely, and with confidence.

The Growth Acquire teams shape how millions of people first experience Kraken and why they come back. Every visit, message, and interaction builds trust or curiosity. You will lead the engineers who make those first and returning experiences matter, turning awareness into engagement and engagement into lasting connection.

As the Senior Engineering Manager for Growth Acquire, you will lead multiple teams responsible for attracting users, earning their trust, and keeping them engaged, even before they sign up. You will partner closely with Design, Product, Analytics, and Marketing to build data‑informed, engaging experiences that spark curiosity and drive return visits. You will oversee acquisition and engagement efforts across Kraken’s website and mobile signup experiences, helping your teams balance quick iteration with sustainable technical foundations.

The work spans landing experiences, reusable components for our content platform, and ongoing experimentation to optimize visibility, conversion, and user engagement. You will also play a key role in expanding our reach through search engine optimization (SEO) and new discovery channels such as ChatGPT and other emerging AI‑driven platforms. You bring a strong technical presence — able to dive into architectural discussions, review code, and model engineering excellence while guiding teams at scale.

• Lead and empower multiple engineering teams to build and optimise acquisition and engagement experiences across web and mobile.
• Own key funnel outcomes, including organic traffic, return visits, and conversion from visitor to active user.
• Partner with Product, Design, Analytics, and Marketing to design, test, and scale data‑driven experiments.
• Provide architectural guidance and participate in design reviews, code discussions, and critical technical decisions.
• Build and extend reusable front‑end components and CMS‑integrated systems for content‑driven growth.
• Expand Kraken’s reach through SEO improvements, web performance optimisation, and new discovery channels.
• Uphold engineering excellence in performance, reliability, and accessibility across all initiatives.
• Coach engineers and managers to operate with autonomy, clarity, and accountability in a distributed environment.

• You set clear context and outcomes so your teams understand the “why” behind each initiative.
• You…