Senior Manager of eCommerce

Company & Benefits Information

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years
!

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment:
  Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• Profit Sharing
• 401(K) with company match

Base pay starting at $120,000 with annual performance-based merit raises

* The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.

The Sr. Manager of E-commerce is responsible for developing and executing strategies that accelerate digital sales growth, enhance customer experience, and strengthen the organization’s competitive positioning in the e-commerce marketplace. This role partners across Marketing, Merchandising, Demand Planning, IT, and Store Operations to drive innovation, optimize digital channels, and deliver measurable business results.

• Strategic Leadership
  • Develop and execute long-term e-commerce strategies aligned with company goals.
  • Identify new market opportunities, emerging technologies, and digital trends to inform strategy.
  • Partner with senior leadership to set performance targets and measure ROI.
• Business Growth & Performance
  • Drive revenue growth through channel optimization, digital merchandising, and pricing strategies.
  • Analyze performance data, customer insights, and market benchmarks to inform business decisions.
  • Own key metrics such as conversion, AOV, traffic, retention, and customer lifetime value.
  • Accountable for the execution of site optimization, vendor management, and CRO testing.
• Cross-Functional Collaboration
  • Partner with Marketing to align campaigns, promotions, and brand strategy across digital platforms.
  • Collaborate and leverage ability to influence when partnering with IT and Operations to ensure seamless site functionality, scalability, and fulfillment capabilities.
  • Lead cross-functional initiatives to improve omnichannel integration and customer experience.
  • Partner with IT, Finance, and other key stakeholders to design and scale the Unified Transformation of our ERP system and digital re-platforming, driving operational efficiency, data integrity, and long-term agility.
• Innovation & Continuous Improvement
  • Leverage data analytics, AI, and personalization to enhance customer engagement
  • Identify opportunities for automation, improved site design, and new platform capabilities.
  • Stay current on industry best practices and competitor activity to maintain market leadership.
  • Create new processes and frameworks from the ground up and effectively influence others to embrace a clear vision, direction, and purpose.

• Bachelor’s degree in business, marketing, e-commerce, or a related field; advanced degree preferred.
• 8 or more years of experience in e-commerce, digital marketing, and/or other strategic roles
• 3 or more years of experience in…