Digital Planning and Activation Specialist

Company & Benefits Information

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family‑owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years
!

• Associates hired into a full‑time role will become eligible for the following benefits effective their 91st day of full‑time employment:
  Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match

Base pay between $45,000 - $55,000/yr.

* The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.*

* Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.*

Digital Planning and Activation Specialist is responsible for integrating digital promotional priorities and media plans into monthly planning processes, ensuring effective allocation across various channels like email, SMS, and push notifications. They collaborate to develop and execute personalization strategies, leveraging advanced segmentation and channel mix to optimize messaging. This role emphasizes a mobile‑first approach, partnering with ecommerce and design teams to maintain best practices.

Additionally, they lead the execution of promotional content, coordinate campaign setups, and ensure seamless communication of channel strategies during weekly meetings.

• Utilize the Digital Promotional Priorities and Media Plan to support the monthly planning process, providing executional inputs and channel allocations by business across email, SMS, and push notification to enable coordinated cross‑channel CRM execution.
• Collaborate with CRM leadership to execute approved personalization strategies, including advanced segmentation, channel mix, and message hierarchy, ensuring accuracy and consistency across channels.
• Ensure all CRM content is executed with a mobile first approach, partnering with ecommerce and design teams to apply established best practices during build and QA.
• Lead execution of campaigns across CRM channels, translating approved strategy into executable offers and promotion setup across email, SMS, and push.
• Uphold service level agreements to ensure timely intake, creative turnaround, launch readiness, and post campaign readouts, while serving as the single source of truth for calendars and ensuring all details are accurate and current.
• Manage creative workflows, ensuring channel requirements documented, communicated, tracked, and that proofing, approvals, and status updates remain visible to stakeholders.
• Support creative kick off documentation and channel setup, assisting with the accurate build of all offers and promotions planned for each CRM campaign.
• Attend weekly alignment and creative kick off meetings, ensuring executional details captured and reflected in shared tools to support timely and accurate delivery
• Perform other duties as assigned.
• Perform operational hindsight reporting to support insight generation and execution optimization.
• Conduct routine competitive assessments to inform executional enhancements.
• Analyze industry trends and recommend…