Lead UX Strategist

Lead UX Strategist

We are looking for a Lead UX Strategist to define, drive, and continuously improve the end-to-end customer experience across a complex digital ecosystem. The role focuses on ensuring that user experience, customer journey consistency, and conversion performance are central to solution design and delivery.

• Define and drive the end-to-end user experience vision across digital touchpoints, ensuring consistency, usability, and alignment with business and user needs.
• Collaborate with stakeholders to understand user needs, expectations, and pain points across the customer journey.
• Translate business goals into clear UX, CX, and CRO strategies that improve engagement, satisfaction, and conversion outcomes.
• Plan and conduct user research activities, including interviews, usability testing, contextual inquiry, and surveys, to generate actionable insights.
• Define and communicate clear UX direction for digital touchpoints, proposing strategic recommendations that balance user needs, business goals, and technical constraints.
• Build and maintain a shared knowledge base of user insights to support product and experience decisions across teams.
• Present research findings and strategic recommendations in a clear, structured, and actionable way to product owners and stakeholders.
• Design and refine customer journeys, user flows, and interaction models to deliver intuitive and seamless experiences.
• Contribute to UX design activities when needed, including wireframes, prototypes, and experience concepts.
• Validate and improve experience quality through iterative testing, user feedback, and continuous improvement practices.
• Define and track key performance indicators related to user experience and conversion (e.g., engagement, drop‑off, conversion rates).
• Identify opportunities to improve customer journeys and overall digital performance.
• Design and support experimentation activities such as A/B testing and usability testing to validate improvements.
• Use data and insights to continuously improve user experience and business outcomes.
• Ensure consistent and high‑quality user experience across products, channels, and digital touchpoints.
• Collaborate with designers, developers, and architects to maintain and evolve UX standards and guidelines.
• Identify potential UX risks early and support mitigation strategies to maintain experience quality.
• Work closely with business stakeholders to align experience strategy with organizational goals and customer expectations.
• Foster a strong user‑centric mindset by promoting design thinking and experience‑driven decision‑making.
• Communicate UX priorities, insights, and improvement opportunities clearly across all relevant stakeholders.

• Degree in Design, Human‑Computer Interaction, Digital Technologies, Business, Psychology, Marketing, or related field, or equivalent practical experience.
• Proven experience in UX, customer experience, web optimization, or digital product design.
• Ability to conduct and interpret user research and translate insights into meaningful design improvements.
• Experience with prototyping, journey mapping, and usability testing.
• Familiarity with experimentation methods such as A/B testing or usability studies.
• Strong collaboration, communication, and problem‑solving skills.
• Data‑driven mindset with the ability to work with analytics and performance insights.
• Experience in travel, e‑commerce, or similar industries is a plus but not required.
• Fluent in English; additional languages such as Arabic are an advantage.

• A critical mission and purpose – empower the future of travel.
• A truly global environment, supporting a global workforce.
• Opportunities for continuous learning through on‑the‑job and formal training.
• A caring environment that supports professional growth and personal well‑being.
• A comprehensive rewards offer, including salary, bonus, caregiving and health benefits.
• A flexible working model to empower where and how you work.
• A diverse, equitable, and inclusive community fostering belonging and fair treatment.
• A reliable company that upholds trust and reliability in all relationships.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law. If you suspect a recruitment scam, please report it. No fees or payment requests are required for legitimate opportunities.