Assistant Brand Manager

Job Purpose

Assist in the execution of brand strategies, campaigns, and initiatives to drive growth, maintain brand consistency, and support the development of the category/brand. Collaborate cross-functionally and with external partners to ensure smooth implementation of marketing and digital activities.

• Brand Strategy Support: Assist in developing and executing brand strategies, including product positioning, pricing, and promotional plans. Support category portfolio management to ensure visibility and consistency.
• Campaign Execution: Coordinate marketing campaigns and brand initiatives, ensuring adherence to brand guidelines across all channels.
• Market Insights: Conduct market and consumer research, monitor competitors, and provide insights to support strategic decisions.
• Brand Activations & Events: Assist in planning and executing activations, events, and experiential marketing activities, ensuring seamless delivery.
• Procurement & Vendor Management: Support sourcing and coordination with suppliers and vendors for marketing materials and promotional items.
• Digital Marketing: Contribute to social media, website, and digital campaigns. Assist in content creation and performance tracking to optimize engagement.
• Agency Coordination: Liaise with creative and marketing agencies for campaign execution, content development, and brand compliance.
• Cross-Functional Collaboration: Partner with sales, product, and digital teams to ensure alignment and smooth campaign execution.
• Reporting & Budgeting: Prepare performance reports and support brand budget tracking under the supervision of the Brand Manager.

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: 3–5 years of experience in brand marketing, product marketing, or related functions.
• Languages: Proficiency in both Arabic and English (spoken and written) at an advanced level
  .

• Market Research: The ability to conduct comprehensive market research is essential for understanding consumer behavior, preferences, and competitive landscapes. This skill helps in identifying opportunities for brand growth and informs strategic decision‑making.
• Analytical
  
  Skills:
  
  Strong analytical skills are critical for interpreting data, measuring brand performance, and deriving actionable insights. This includes proficiency in using analytics tools and software to track key performance indicators.
• Project Management: Effective project management skills enable the Assistant Brand Manager to oversee multiple campaigns and initiatives simultaneously, ensuring timely execution and alignment with brand strategies.
• Communication
  
  Skills:
  
  Excellent verbal and written communication skills are necessary for conveying brand messages clearly and effectively, as well as for collaborating with cross‑functional teams and stakeholders.
• Creativity: A creative mindset is vital for developing innovative marketing campaigns and engaging brand narratives that resonate with target audiences.