Social Media & Digital Activation Specialist

Social Media & Digital Activation Specialist

Join to apply for the Social Media & Digital Activation Specialist role at Philip Morris International.

At Philip Morris International, we’ve chosen to transform our business and build a future on Smoke‑Free products to improve the lives of a billion adult smokers worldwide.

With huge change comes huge opportunity. Wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and move your career forward.

Are you inquisitive, creative, and results‑driven? Do you want to work for a company that is producing innovative products that will transform society’s view of tobacco and support our vision of a Smoke‑Free future?

Philip Morris KSA Trading Company is looking for a Social Media & Digital Activation Specialist to join the Commercial Operations team, reporting to the Manager Events and Unconventional TPs.

• Create and manage engaging, locally relevant digital content to support LAMP (HORECA) initiatives and event activations in Riyadh, Jeddah, and Dammam.
• Oversee social media trend monitoring, manage Google Maps listings, and build relationships with local collaborators and digital media partners to maximize brand visibility and engagement.

• Develop and produce social media content (posts, reels, highlights, stories) for LAMP (HORECA) and event activations.
• Ensure content aligns with brand guidelines and resonates with local audiences.

• Maintain a dashboard to monitor social media trends in Saudi Arabia.
• Analyze insights to identify opportunities for engagement and content optimization.

• Create culturally relevant content based on trend analysis for product launches and brand activities.

• Identify and connect with local key opinion leaders, creators, and collaborators to amplify brand presence.

• Manage and update Google Maps listings for product availability and contracted LAMP locations.

• Build and maintain relationships with local digital media platforms and content aggregators to enhance reach and visibility.

• KSA National
• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of experience in social media content creation and digital marketing.
• Fluent in English and Arabic.
• Strong understanding of Saudi cultural trends and digital landscape.
• Proficiency in social media analytics tools and dashboard management.
• Excellent communication and networking skills.
• Familiarity with Google Maps listing management.
• Previous experience in event activation and brand campaigns is an advantage, including influencer marketing and local content partnerships.
• Ability to work independently and manage multiple projects simultaneously.