Marketing Officer

Job Purpose

Responsible for supporting the development and execution of marketing strategies that promote the brand, services, and initiatives. The role involves market research, content creation, digital and traditional marketing, and performance analysis to ensure alignment of marketing activities with the goals of Fakeeh Care.

• Assist in creating and executing marketing plans that align with the goals of Fakeeh Care.
• Gather and analyze market data, trends, competitor activities, and customer insights to identify opportunities for growth and strategic decision-making.
• Develop, write, and edit marketing content for various channels (digital, print, social media) ensuring consistency with brand messaging.
• Assist in planning, coordinating, and executing multi‑channel marketing campaigns, ensuring timely delivery.
• Oversee and manage the social media presence: create content, engage with the community, and maintain a consistent brand voice on relevant platforms.
• Assist with planning and execution of marketing events, conferences, webinars, and other promotional activities.
• Collaborate with internal teams (sales, design, communications) to ensure campaigns and materials align with marketing objectives.
• Track and report on marketing campaign performance, including key metrics such as engagement, ROI, and lead generation, and provide recommendations for improvements.
• Maintain consistency in brand messaging, visuals, and overall identity across all marketing materials and communications.
• Provide administrative support related to marketing activities (tracking project progress, managing budgets, maintaining records).
• Manage and coordinate regular updates to Fakeeh Care Group websites and digital platforms.
• Coordinate internal communication announcements and signage across Fakeeh Care Group entities.

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing tools (Google Analytics, SEO tools, social media platforms).
• Strong communication and writing skills for content creation.
• Ability to manage multiple campaigns, projects, and deadlines.
• Creative thinking and problem‑solving abilities.

0‑2 years of experience in a marketing role, preferably in the healthcare or service industry, with experience across multiple marketing channels.

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Excellent command of oral and written English and Arabic.

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