Digital Marketing & Campaign Lead

TASKS

Drive customer acquisition product adoption and revenue growth through the execution and optimization of end-to end digital marketing campaigns with a focus on cards and retail banking products The role combines hands-on delivery performance marketing and data-driven optimization supporting broader client growth initiatives.

• Campaign Strategy amp Delivery Design and execute end-to-end marketing campaigns ATL TTL digital Lead cards acquisition and product growth campaigns
  
  Define targeting strategy using segmentation and A B testing
  
  Support go-to-market activities for new and existing products
  
  Performance Marketing amp Optimization Manage and optimize campaigns across Paid search Google Ads Display amp programmatic channels Social media platforms
  
  Track and improve key metrics Customer acquisition Conversion rates Cost per acquisition CPA Return on marketing investment ROMI
• Media Planning amp Budget Management Develop and manage media plans and budget allocation
  
  Optimize spend across channels to maximize performance
  
  Coordinate with external media and creative agencies where required
• Data Analysis amp Insights Monitor campaign performance and produce actionable insights
  
  Conduct A B testing and experimentation
  
  Deliver campaign performance reporting and dashboards
  
  Drive continuous optimization based on data insights
• Stakeholder Management Collaborate with Product and cards business teams Sales and distribution teams External partners and vendors Support alignment between marketing campaigns and business objectives

• 7 10 years of experience in Digital marketing Performance marketing and Campaign management
  
  Experience in banking fintech or cards marketing preferred
  
  Strong knowledge of Google Ads Search Display Performance Max Social media advertising platforms
  
  Media buying and planning
  
  Customer acquisition strategies
  
  Experience with Campaign optimization
  
  Audience targeting and segmentation
  
  Marketing analytics and reporting
• 7 10 years of experience in:
  Digital marketing, Performance marketing and Campaign management
  
  Experience in banking, fintech, or cards marketing preferred
  
  Strong knowledge of:
  
  Google Ads (Search, Display, Performance Max)
  Social media advertising platforms
  
  Media buying and planning
  
  Customer acquisition strategies
  
  Experience with :
  
  Campaign optimization
  
  Audience targeting and segmentation
  
  Marketing analytics and reporting