Senior Media Buyer

We’re Hiring | Senior Performance Media Buyer / Paid Media Specialist

Location: Jeddah, Saudi Arabia

Employment Type: Full-time, On-site

Company: Mrasim Marketing Company

At Mrasim Marketing Company
, we are looking for a highly skilled Senior Performance Media Buyer who does more than launch campaigns—they know how to analyze, optimize, and scale them profitably.

We are looking for a hands-on, data-driven performance marketer with Google Ads as their core specialization
, supported by strong expertise in Google Tag Manager, Google Analytics 4, conversion tracking, SEO, landing-page optimization, and content performance.

The role also requires practical experience managing paid campaigns across Meta Ads, Snapchat Ads, Tik Tok Ads, Linked In Ads, and other relevant platforms
. The ideal candidate can independently manage multiple accounts, turn performance data into growth decisions, troubleshoot underperforming campaigns, and operate effectively in a fast-paced agency environment.

• Lead the planning, setup, management, optimization, and scaling of Google Ads campaigns across Search, Performance Max, You Tube, Display, and Shopping.
• Manage and optimize paid-media campaigns across Meta, Snapchat, Tik Tok, Linked In, and other relevant advertising platforms.
• Develop full-funnel media strategies based on client objectives, target audiences, market conditions, budget allocation, and growth targets.
• Build and improve account structures, keyword strategies, audience segments, ad copy, creative direction, bidding strategies, and optimization plans.
• Identify scaling opportunities while maintaining efficiency across CPA, CPL, ROAS, conversion rate, revenue, and lead quality.
• Set up, manage, validate, and troubleshoot tracking through Google Tag Manager and Google Analytics 4 for websites, landing pages, and e-commerce stores.
• Configure conversion tracking, GA4 events, Enhanced Conversions, UTM parameters, Data Layer requirements, and attribution.
• Analyze search terms, audiences, placements, creatives, landing-page behavior, and conversion paths to identify opportunities and reduce wasted spend.
• Apply SEO knowledge—including keyword research, search intent, and on-page optimization—to strengthen paid-search performance and organic visibility.
• Analyze ad and content performance, then provide practical recommendations to improve ad messaging, landing pages, service pages, product pages, and e-commerce stores.
• Collaborate with content, design, development, and account-management teams to improve the customer journey and conversion rate.
• Prepare performance reports, dashboards, budget recommendations, and actionable insights for clients and internal teams.
• Support the development of internal performance processes and mentor junior media buyers when needed.

• 3+ years of hands-on experience in performance marketing and paid media; agency experience is highly preferred.
• Advanced Google Ads expertise is essential
  , including Search, Performance Max, You Tube, Display, and Shopping campaigns.
• Strong practical experience with Meta Ads, Snapchat Ads, Tik Tok Ads, Linked In Ads, or other paid-media platforms.
• Proven experience managing substantial advertising budgets and performance-driven campaigns with clear growth targets.
• Strong proficiency in Google Tag Manager and Google Analytics 4.
• Practical experience with conversion tracking, events, Data Layer, Enhanced Conversions, UTM tracking, and attribution.
• Proven ability to independently troubleshoot tracking issues between Google Ads, GTM, GA4, websites, and landing pages.
• Strong ability to diagnose underperforming campaigns, identify scaling opportunities, and improve account structure strategically.
• Good knowledge of SEO, including keyword research, search intent, and on-page optimization.
• Strong understanding of content performance, landing-page optimization, e-commerce content, and CRO principles.
• Experience managing multiple client accounts, campaign budgets, and performance targets simultaneously.
• Previous experience working with both commercial and nonprofit/charity organizations
  .
• Experience with Google Merchant Center, Shopping feeds, Looker Studio, and…