Digital Marketing Generalist​/Growth Marketer

Job Title: Digital Marketing Generalist / Growth Marketer

Location: [On-site - Jeddah, Saudi Arabia]

Job Type: Full-time

We are seeking a versatile, fast-learning, and execution-driven Digital Marketing Generalist / Growth Marketer to join our team. In this role, you will bridge the gap between performance-driven paid acquisition and fast-paced content creation. You’ll be responsible for testing ad creative concepts, shooting short-form videos, writing compelling copies, and executing paid advertising campaigns across multiple digital channels.

• Paid Media & Performance Marketing:
• Launch, manage, and optimize paid ad campaigns across Meta Ads, Tik Tok Ads, and Google Ads.
• Monitor daily spend, analyze campaign performance metrics (CPA, ROAS, CTR), and adjust targeting strategies.
• Prepare actionable performance reports to drive continuous growth.
• Short-Form Video & Trend Content Creation:
• Brainstorm, script, and shoot high-converting short-form videos (UGC style) using a smartphone.
• Edit fast-paced videos tailored for Tik Tok, Instagram Reels, and You Tube Shorts using tools like Cap Cut.
• Identify and leverage social media trends, viral sounds, and content formats relevant to our target audience.
• Copywriting:
• Write clear, persuasive ad copies (hook, value proposition, call-to-action) designed for conversion.
• Draft scripts for video ads and engaging captions for daily social posts.
• Visual Direction & Basic Asset Creation:
• Maintain visual brand consistency across channels using tools like Canva and AI image generators.
• Design simple ad creatives, story frames, and thumbnails quickly without relying on a dedicated graphic designer.

• Experience: 0–2 years of experience in digital marketing, performance advertising, or hands-on content creation (fresh graduates with a strong execution portfolio are welcome to apply).
• Tool Proficiency:
• Ad Managers: Meta Ads Manager, Tik Tok Ads Manager, Google Ads.
• Editing & Design: Cap Cut (or similar tools), Canva, and generative AI tools (e.g., ChatGPT, Midjourney).
• Skills & Mindset:
• Strong understanding of platform algorithms, UGC formats, and social media trends.
• Solid aesthetic judgment, creative eye for framing, and strong detail orientation.
• High energy, adaptability, and a test-and-learn mindset focused on speed of execution.