Marketing Manager

Job Overview:

We are seeking a results-driven Real Estate Marketing Manager with strong hands-on experience in real estate marketing and digital performance.

The successful candidate will lead the marketing function and align marketing strategies and campaigns with sales objectives, project priorities, and available real estate inventory.

We are looking for a commercially driven, data-focused professional who can manage multiple projects and campaigns while delivering measurable results in lead quality, visits, bookings, contracts, and return on marketing investment.

• Develop and execute marketing strategies for completed residential projects and off-plan developments.
• Prepare launch plans for new projects and marketing strategies to accelerate the sale of existing inventory.
• Manage marketing budgets and allocate spending across projects and channels based on commercial priorities and actual performance.
• Lead, monitor, and optimize performance marketing campaigns across Google, Meta, and other digital platforms.
• Manage marketing agencies and vendors, evaluate their performance, and hold them accountable for results.
• Measure lead quality and track the customer journey from Lead to Qualified Lead, Visit, Booking, and Contract.
• Monitor and improve key performance indicators, including CPL, Cost per Qualified Lead, Cost per Visit, Cost per Booking, CAC, and ROAS.
• Collaborate closely with the sales team to analyze the sales funnel, identify leakage points, and improve conversion rates.
• Develop lead-scoring and customer-segmentation mechanisms.
• Create strategies to reactivate and retarget previous leads and customer databases.
• Oversee remarketing, retargeting, and marketing automation campaigns through digital channels, Whats App, SMS, and other platforms.
• Manage a multidisciplinary marketing team covering content, graphic design, and call-center activities.
• Develop targeted marketing plans and content for each project based on the product, price, location, and target audience.
• Manage project launches, exhibitions, open days, events, and other promotional activities.
• Analyze competitors, pricing, market offers, and Saudi real estate trends and translate insights into actionable recommendations.
• Prepare weekly and monthly reports and dashboards covering marketing spend, lead quality, visits, bookings, contracts, and return on investment.
• Work with sales, technology, and CRM teams to ensure accurate lead-source tracking and campaign attribution through the final sale.
• Develop project value propositions and marketing offers and support the sales team in addressing customer objections.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of five years of professional marketing experience.
• Preferably at least three years of experience in real estate development or real estate marketing in Saudi Arabia.
• Proven experience managing performance marketing campaigns and multiple marketing budgets.
• Strong understanding of marketing and sales funnels and the ability to connect marketing activities with sales results.
• Experience using CRM systems, preferably Microsoft Dynamics, Salesforce, or Hub Spot.
• Advanced knowledge of Google Analytics, Google Ads, Meta Ads, and other measurement and analytics tools.
• Experience managing and evaluating digital marketing agencies and vendors.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience managing multidisciplinary marketing teams.
• Ability to prepare marketing plans, executive presentations, dashboards, and management reports.
• Experience in off-plan developments, completed residential projects, and real estate project launches is preferred.
• Proficiency in English.
• Commercially driven, proactive, accountable, and results-oriented.
• Ability to collaborate closely with sales teams and manage multiple projects simultaneously.