Head of Marketing

Reporting to: Chief Executive Officer / Managing Director

Experience: 10+ years of progressive marketing experience

Our client, a leading organisation based in Jeddah, is seeking an experienced and commercially minded Head of Marketing to lead and oversee the organisation's entire marketing function.

The successful candidate will be responsible for developing and executing the overall marketing strategy, strengthening the organisation's brand and market positioning, driving customer engagement and supporting commercial growth. This is a senior leadership position requiring a strategic thinker who can also translate strategy into effective execution.

The role will lead the marketing team, manage external agencies and partners where required, and work closely with senior leadership and other business functions to ensure marketing activity is aligned with wider organisational objectives.

• Develop and implement the organisation's overall marketing strategy in alignment with business objectives.
• Lead, manage and develop the marketing function, establishing clear priorities, objectives and performance measures.
• Translate business objectives into effective marketing plans, campaigns and initiatives.
• Provide strategic marketing insight and recommendations to the executive leadership team.
• Establish a clear annual marketing roadmap, including campaigns, budgets, priorities and KPIs.

• Own and strengthen the organisation's brand strategy, positioning and market presence.
• Ensure consistency of brand identity and messaging across all customer and stakeholder touchpoints.
• Develop strategies to enhance brand awareness, reputation and customer perception.
• Monitor market trends, competitor activity and customer behaviour to identify opportunities and risks.

• Oversee digital marketing activities, including website, social media, content, SEO/SEM, email marketing and digital campaigns.
• Develop integrated marketing campaigns across digital, traditional and experiential channels.
• Drive the effective use of data, analytics and marketing technology to improve campaign performance and customer engagement.
• Ensure marketing activity is measurable, commercially focused and continuously optimised.

• Lead the planning and delivery of major marketing campaigns and initiatives from concept through to execution.
• Oversee content strategy, creative development, communications and promotional activity.
• Work with internal stakeholders and external agencies to ensure high-quality and timely delivery.
• Develop compelling customer-facing communications that support the organisation's strategic objectives.

• Develop marketing initiatives that support customer acquisition, retention, engagement and overall business growth.
• Use customer insights and market intelligence to identify new opportunities.
• Work closely with commercial, sales, business development and other relevant functions to align marketing activity with revenue and growth objectives.
• Establish and monitor marketing KPIs, ROI and performance metrics.

• Lead, mentor and develop the marketing team, building a high-performing and collaborative culture.
• Set clear objectives and performance expectations for the team.
• Manage marketing agencies, consultants, suppliers and other external partners.
• Build strong relationships with senior stakeholders across the organisation.
• Manage the marketing budget effectively, ensuring appropriate allocation of resources and demonstrable return on investment.

The ideal candidate will be a senior marketing professional with a proven track record of leading and developing marketing functions within a complex and commercially driven organisation.

• Minimum 10 years of progressive marketing experience
  , with increasing levels of responsibility.
• Proven experience leading a marketing function or significant marketing team.
• Strong experience developing and implementing comprehensive marketing strategies.
• Demonstrable experience in brand management, digital marketing, communications and integrated campaigns.
• Strong commercial understanding with the ability to link marketing activity to business performance and growth.
• Experience managing marketing budgets, agencies and external partners.
• Strong leadership, stakeholder management and communication skills.
• Data-driven approach with experience using marketing analytics and…