Marketing Coordinator

Job Responsibilities & Tasks (Duties include but are not limited to)

• Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
• Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
• Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
• Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
• Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.
• Analyze retail audit reports (AC Nielson, Key Accounts …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
• Involve in social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.