Senior Marketing Executive

Key Responsibilities

The Senior Marketing Executive serves as the primary operational link between the Corporate Marketing Department and the assigned branch, ensuring that corporate marketing strategies are effectively translated into high-quality local execution.

The role is responsible for executing corporate campaigns, managing branch-level marketing activities, identifying local opportunities and partnerships, supporting events and community engagement, and ensuring consistent brand representation across all touchpoints.

While operating within the strategic direction and brand framework established by Corporate Marketing, the Senior Marketing Executive is expected to proactively identify opportunities that strengthen the branch’s visibility, community presence, partnerships, and student engagement.

• Execute marketing campaigns, initiatives, and projects in accordance with Corporate Marketing strategy and priorities.
• Translate corporate marketing plans into effective branch-level activities and activations.
• Ensure all marketing activities, communications, signage, digital displays, promotional materials, and events comply with approved brand guidelines.
• Maintain consistent institutional messaging and uphold the “one-voice” approach across all branch marketing touchpoints.
• Provide Corporate Marketing with regular updates and reports on branch activities, market developments, competitor activities, and emerging opportunities.
• Coordinate closely with Corporate Marketing teams to ensure timely delivery of campaigns and required marketing materials.

• Proactively identify and propose relevant local marketing opportunities, activations, conferences, exhibitions, and community events.
• Develop initiatives that strengthen relationships between the branch and its surrounding community.
• Identify opportunities for health awareness campaigns, educational initiatives, community partnerships, alumni engagement, and other visibility-building activities.
• Support the marketing aspects of MOUs, partnerships, and strategic alliances, ensuring appropriate activation and promotion.
• Build productive relationships with relevant local organizations, community partners, and stakeholders.

• Lead the on-ground marketing execution of branch events, including open days, graduation ceremonies, conferences, symposia, exhibitions, student fairs, and institutional activities.
• Develop event marketing and activation plans in coordination with Corporate Marketing and relevant internal stakeholders.
• Coordinate event branding, promotional materials, digital coverage, photography/videography requirements, and on-site marketing logistics.
• Ensure events are executed professionally, consistently, and in accordance with institutional brand standards.
• Evaluate event outcomes and provide post-event reports and recommendations.

• Serve as the marketing point of contact for approved student-led activities and initiatives.
• Guide student clubs and relevant stakeholders on branding and promotional requirements.
• Support student engagement campaigns and campus initiatives that enhance institutional culture and visibility.
• Ensure student-related marketing activities remain professional and aligned with institutional brand guidelines.

• Identify compelling branch stories, achievements, events, student activities, faculty initiatives, and community impact opportunities for corporate communication channels.
• Coordinate the capture of high-quality photos, videos, testimonials, and other content from branch activities.
• Work closely with Corporate Content, Social Media, and Creative teams to…