Search Engine Optimization Manager

Mahally is Saudi Arabia’s home for local commerce. We bring thousands of Saudi stores — across beauty, fashion, home, food, gifting, electronics, and more — into one marketplace and one app, making it easier for customers to discover and buy from local brands.

We’re more than a catalogue. Mahally is a demand engine for Saudi merchants — helping great products get discovered and connecting shoppers with local businesses they may not have found otherwise.

We’re looking for an SEO Manager to own Mahally’s organic search strategy end-to-end, covering technical SEO, content and organic growth, and AI-driven discovery (GEO/AEO).

This is not a keyword-reporting role.

Mahally is a large, dynamic marketplace with millions of URLs, constantly changing stores and products, and significant opportunities to improve how search engines crawl, index, understand, and rank our content.

You’ll lead the work to strengthen our technical SEO foundation, improve indexation and discoverability, build scalable organic landing-page strategies, and create sustainable organic growth that isn’t dependent on individual merchants or products.

You’ll also help shape how Mahally appears across emerging AI and answer engines, including ChatGPT Search, Gemini, Perplexity, and Google’s AI-powered search experiences.

Working closely with Engineering, Product, Content, and Merchant teams
, you’ll turn SEO opportunities into clear priorities and measurable business impact.

Success will be measured not only by rankings and visibility, but by qualified organic traffic, orders, and GMV.

• Own technical SEO for a marketplace at scale: crawl budget, indexation, canonicalisation, pagination, faceted navigation, internal linking, sitemaps, Core Web Vitals, and JS rendering.
• Diagnose and resolve index bloat — decide which page types deserve to be indexed at all, and enforce it through robots directives, canonical strategy, and sitemap hygiene.
• Solve for churn: define what happens to a store or product URL when it disappears, so we stop leaking equity every time a merchant leaves.
• Partner with Engineering on an SEO backlog that actually ships — with clear specs, acceptance criteria, and measured impact after release.

• Design and grow durable page types — category, collection, brand, city, intent, and comparison pages — that don't depend on any single merchant staying.
• Own the content roadmap for organic:
  Arabic-first keyword and intent research, briefs, publishing cadence, and refresh cycles.
• Optimise store and product templates: titles, meta, headings, structured data, on-page copy, and merchandising signals.
• Build internal linking as a system, not a one-off project.

• Define and execute Mahally's strategy for generative and answer engines: crawler access policy, structured data, entity clarity, citable content, and brand presence in AI answers.
• Make deliberate decisions about which AI crawlers we allow and why — and be able to defend the trade-off between control and visibility.
• Track and report where Mahally appears in AI answers for commercial Saudi queries, and close the gaps.

• Own Google Search Console, GA4, Ahrefs/Semrush, and log-file analysis. Build reporting that ties organic to sessions, orders, and GMV — not just impressions.
• Set up rank, indexation, and coverage monitoring with alerts, so we catch a drop in days rather than a quarter.
• Run structured tests on page templates and title/meta patterns and report the causal read where you can get one.

• Brief and influence Engineering, Product, and Content without owning their roadmaps.
• Guide merchants…