Category Manager.Beauty, Personal & Baby Care - Baby Care

Drive the development and implementation of category business plans within assigned categories based on a customer centric approach. Manage assets to achieve category roles and scorecard results through developing and executing category strategies.

• Product assortment
• Pricing
• Promotion
• Shelf presentation
• Buying and inventory management decisions

Coordinate with other functions and departments and manage the operating budget.

• Ensures that all direct reportees have personal objectives and KPIs that cascade down the department deliverables, regularly reviews performance, and provides annual performance ratings.
• Plans and monitors training needs, provides professional coaching, and ensures staff have a personal development plan.
• Motivates employees, monitors employee satisfaction, and plans and executes actions to improve it.
• Ensures staff in place to perform required tasks.

• Manages total category performance.
• Defines category role, including own brand, and manages execution in accordance with company positioning and market opportunities.
• Builds the category strategy and translates it into plans for each sub category.
• Designs category dimensions and planograms according to company strategy and customer needs.
• Has solid customer and market understanding and develops latest product trends by sub category and customer patterns.
• Builds sustainable joint business plans with key activities for all sub categories.
• Sets building blocks and annual operating plan for category growth.
• Improves inventory turns.
• Manages supplier brief communication, item selection, promo internal communication, forecasting and sign off.
• Conducts post promo review and analysis and takes actions accordingly.
• Handles category re set.
• Actively plans and works on filling market gaps through format, tiers, and region.
• Actively searches new business opportunities, business models, services or products.
• Rationalizes and optimizes.
• Defines pricing strategy and sets sales price and margin responsibility.
• Monitors and reviews category profitability.
• Sets MFQ and MDQ to improve category availability.
• Monitors planogram implementation in stores to improve category footfall.
• Develops CATMAN principles to improve category footfall.
• Conducts monthly and quarterly performance reviews with action.