Senior Category Manager.Frozen & Importation 1

Job Purpose:

To drive the achievement of sales, margin, other income, and total commercial margin targets for the assigned category by defining and executing a customer-focused category strategy that balances financial performance with innovation, differentiation, and high-quality in-store experiences, ensuring sustainable growth and contribution to Panda Retail Company’s overall revenue and profitability objectives

• Develop and execute category strategies for Fresh Food to ensure achievement of sales, margin, and profitability targets aligned with company objectives.
• Analyze market trends, customer behaviour, and competitor activity to identify opportunities for growth, innovation, and differentiation within the category.
• Plan and manage assortment, pricing, and promotions to ensure alignment with customer preferences and category financial performance.
• Negotiate and manage supplier agreements and trading terms to ensure optimal cost, margin, and additional income generation for the business.
• Collaborate with Supply Chain, Space & Range, and Marketing teams to ensure effective implementation of category plans and availability in stores.
• Evaluate category performance using sales, margin, and profitability reports to ensure data-driven decisions and continuous improvement.
• Lead innovation and product development initiatives to ensure introduction of unique, high-quality, and customer-relevant offerings.
• Manage and develop supplier relationships to ensure long-term partnerships that deliver sustainable value and competitive advantage.
• Coach and support category and merchandising team members to ensure alignment with strategic goals and build strong category management capability