Channel Development Lead, Cluster B

As Channel Development Lead you will play a key role in developing and executing customer growth strategies across a portfolio of Modern Trade customers in Saudi Arabia Working closely with Sales Category Planning Marketing and other cross-functional teams you will identify commercial opportunities develop customer-specific business plans and translate shopper and market insights into actionable initiatives that drive sustainable growth market share and profitability

You will

Develop and execute customer development strategies aligned with business priorities and channel objectives Build strong relationships with key Modern Trade customers and internal stakeholders Identify growth opportunities through customer performance market trends and shopper insights Support the development and execution of Joint Customer Business Plans JCBPs Drive customer-specific initiatives to strengthen category performance and market share

Partner with Sales and Category Planning teams to develop customer promotional plans and activation calendars Translate brand and category strategies into customer-specific commercial initiatives Support new product launches promotional activities and in-store execution plans Monitor customer performance against agreed objectives and identify opportunities for improvement Ensure effective utilization of trade investments and resources to support profitable growth

Leverage shopper customer and market insights to identify commercial opportunities Analyze customer performance category trends and competitor activities to support business decisions Work closely with cross-functional teams to develop customer propositions that strengthen category growth Support initiatives to improve product visibility assortment and promotional effectiveness

Work closely with Key Account Managers Category Planning Marketing and other commercial teams to ensure alignment on customer priorities Collaborate with internal stakeholders to support the execution of customer plans Present business recommendations and customer development initiatives to relevant stakeholders Ensure alignment between customer requirements and overall business objectives

Jeddah Saudi Arabia

Sales Channel Development

SG10

Modern Trade Cluster A

Individual contributor role with no direct reports

As required for customer meetings and business needs

Strong English communication skills Arabic proficiency is an advantage

A desire to drive your future and accelerate your career, along with the following experience and knowledge:

• Bachelor s degree in Business Administration, Marketing, Sales, Economics or a related field.
• Master s degree or MBA is an advantage.

• 6 8 years of relevant experience within FMCG, preferably in Trade Marketing, Channel Development, Category Management, Shopper Marketing or Key Account Management.
• Strong understanding of the Saudi Arabian Modern Trade landscape and key retail customers.
• Experience in customer business planning, promotional planning and commercial execution.
• Exposure to Joint Customer Business Planning (JCBP) and customer development strategies.
• Experience working with cross-functional commercial teams.
• Understanding of category performance, shopper behavior and market dynamics.

• Strong commercial and analytical thinking.
• Customer relationship management and stakeholder engagement.
• Ability to translate market and shopper insights into actionable business plans.
• Strong communication, presentation and influencing skills.
• Negotiation and problem-solving capabilities.
• Ability to manage multiple priorities and work independently.
• Results-oriented mindset with a focus on business growth and execution excellence.
• Proficiency in Microsoft Excel and PowerPoint.
• Familiarity with commercial reporting and analytical tools is an advantage.

• Professional certifications in Sales, Trade Marketing, Category Management or Business Analytics are advantageous but not mandatory.
• Training in negotiation, commercial planning or customer relationship management is an advantage.