Sales Enablement Engineer

The Application Design Engineer
- Sales Enablement is a hands-on technical specialist who owns the US EAE demo portfolio and ensures customers, partners, and sales teams can effectively experience the value of Eco Struxure Automation Expert.

The person is responsible for defining what demos are needed, building and maintaining them, and ensuring they remain relevant, reliable, and impactful over time. Demos may be hardware-based, software-based, or fully simulated, and are used to support customer meetings, workshops, events, briefing centers, training activities, and strategic opportunities.

This role manages the complete demo lifecycle, from identifying needs and defining concepts to development, testing, deployment, maintenance, usage tracking, and continuous improvement. The person also creates the technical materials required to support each demo, enables teams to use them independently, and serves as the go-to technical resource for demo-related activities across the organization.

By combining engineering expertise, creativity, and a strong understanding of customer needs, the Application Design Engineer
- Sales Enablement helps accelerate EAE adoption through compelling technical demonstrations, reusable assets, and a scalable demo strategy.

• Design and develop hardware-based, software-based, or simulated demos thatshowcaseEAE's core value propositions, including IEC 61499 portability, scalability, IT/OT convergence, and ease of integration.

• Build application-specific demos for target verticals such as Food & Beverage, Water & Wastewater, Mining, and Data Centers.

• Create reusable demo modules, function block libraries, and CAT elements that can be adapted quickly for customers, events, and different sales stages.

• Prototype and validate new concepts before investing in full builds.

• Develop and own the US EAE demo strategy and roadmap, defining what demos are needed, for whom, when, and why, in alignment with Marketing, Offer Management, the CoE, and sales leadership.

• Map the demo portfolio against target verticals, use cases, buyer personas, events, and key opportunities to identify gaps.

• Prioritize new demos, upgrades, replication, and retirement based on field demand, business impact, reuse potential, feasibility, cost, and maintenance effort.

• Track demo readiness, reliability, usage, trained users, field feedback, customer reactions, and follow-up actions.

• Coordinate with the global EAE CoE and local teams to reuse assets, share best practices, and avoid duplication.

• Create the technical materials required to use each demo effectively, including scripts, architecture diagrams, setup guides, operator instructions, technical deep dives, videos, FAQs, and troubleshooting guidance.

• Translate messaging defined by Marketing and Offer Management into clear demo flows, technical proof points, and audience-appropriate explanations.

• Adapt demo materials for customer meetings, workshops, trade shows, briefing centers, webinars, and internal enablement.

• Keep demo content technically accurate and aligned with current EAE releases and approved positioning.

• Own requirements, architecture, design, sourcing, assembly, software development, simulation, testing, validation, documentation, deployment, version control, maintenance, and retirement.

• Keep demos current with relevant EAE software and hardware releases and validate their performance before use.

• Maintaina searchable registry covering each demo's location, configuration, version, purpose, audience, readiness, usage history, and maintenance needs.

• Coordinate shipping, setup, teardown, storage, and readiness for customer…