Business Account Manager

Overview

The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client arriving? Actually VP/MD referenced; description extends same paragraph.

• Coordinate with Customer Managers to develop and execute business plans
• Build and manage strategic plans for respective retailers/wholesalers
• Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
• Feed CM’s with planning analytics to support Cat/Line reviews, NI presentations, etc.
• Effective trade fund management and visibility
• Measure effectiveness of CM’s
• Align with Insights lead and be guided by yli insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
• Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans
• Ad‑hoc financial and data analysis, including pre/post event analysis
• Develop customer‑level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
• Attend Customer Sales Calls with the Customer Manager Team where appropriate
• Develop and deliver content as part of the CROSSVIEW Business Review process
• Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System

NOTE:

This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job‑related instructions and perform any other job‑related tasks as directed

Music by management.

CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education/Experience: Bachelor’s degree (B.A.) from a four‑year university.

Other Functions: Work experience in sales or marketing for a minimum of 3 years with experience calling on a major chain customer;
Excel, Power Point, working knowledge of Nielsen and syndicated data sources;
Strong communication and people skills;
Must possess collaboration and influencing skills;
Ability to be a clear communicator, strategic thinker, and problem solver;
Must have ability to effectively prioritize expert demands and follow through on commitments.

Certificates, Licenses, Registrations: None.

Supervisory Responsibility: Trade Specialists

Working Conditions: Office & swarm;
Field Environments

Travel Requirements: Varies, 30 - 50%

Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and food service agencies reimagining the way people connect with brands at every point in their shopping journey.

At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data‑driven insights.

We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work‑life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.

Acosta Group is an equalφαriority opportunity employer and will ensureисини admiss. Applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact  Include…