Senior Manager, CRM

Senior Manager, CRM

Base pay range: $ – $ per year. Actual pay will be based on your skills and experience – talk with your recruiter to learn more.

Additional compensation:
Annual bonus.

• Design and implement a comprehensive CRM strategy tailored for DTC channels.
• Own the end-to-end management of segmentation, customer journey creation, and lifecycle marketing campaigns.
• Lead and manage the company’s loyalty program within Salesforce.
• Analyze performance metrics to refine and enhance program engagement and ROI.
• Develop and maintain robust customer segmentation strategies to target specific consumer profiles effectively.
• Build personalized customer journeys to enhance engagement and conversion across various touchpoints.
• Establish clear reporting frameworks to measure CRM and loyalty program success.
• Provide actionable insights based on data analysis to inform marketing strategies and improve customer retention.
• Collaborate with lifecycle marketing teams to align CRM strategies with broader marketing initiatives.
• Support lifecycle campaigns by leveraging CRM tools and customer insights to optimize performance.
• Train DTC staff on CRM tools, processes, and best practices, ensuring seamless integration into daily operations.
• Promote and facilitate the adoption of CRM strategies across the frontline staff to ensure consistent customer experience delivery.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3-5 years of experience in CRM management, particularly in a DTC environment.
• Hands‑on experience with Salesforce (Marketing Cloud, CRM, or equivalent platforms).
• Proven track record in segmentation, journey development, and loyalty program management.
• Strong analytical and data interpretation skills.
• Excellent project management and organizational abilities.
• Outstanding communication and training skills for cross‑functional team alignment.
• Experience in lifecycle marketing strategy and coordination.
• Familiarity with retail or e‑commerce sectors.
• Salesforce certification is a plus.

Mid‑Senior level

Full‑time

Business Development

Apparel & Fashion and Retail Luxury Goods and Jewelry

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance