Manager, Marketing Finance & Business Development

Proximo Spirits, Inc., a leading innovator and marketer of premium spirits in the U.S., is a privately-held company known for building and positioning some of the world's most iconic beverage brands. Key brands in the Proximo portfolio include Jose Cuervo® – the world's best-selling tequila brand, 1800® Tequila, Maestro Dobel® Tequila, Gran Centenario® Tequila, Bushmills® Irish Whiskey, and The Kraken® Black Spiced Rum.

Proximo also imports and markets Three Olives® Vodka and more. For news and updates, follow us on Linked In, or visit

At Proximo, we’re an entrepreneurial team with a passion for building legendary brands and shaping the future of the spirits industry. Our environment is fast-paced, highly collaborative, and results-driven. We embrace creative thinking, move with speed, and value bold ideas. You’ll be empowered to take ownership of your projects, challenge the status quo, and grow your career alongside world-class brands.

The Manager, Marketing Finance is a key finance partner to the Marketing organization, supporting Marketing Vice Presidents and their teams with brand planning, performance analytics, and decision support. This role strengthens the rigor behind brand prioritization, marketing investment choices, and ongoing performance management by translating data into clear insights and recommendations. The Manager also supports marketing invoice

Reporting into the Director Marketing Finance & Business Development, the Manager partners closely with Marketing VPs and cross-functional stakeholders (Commercial/RGM, Supply Chain, Corporate Finance, Procurement) to support brand planning, budget management (AMP), and marketing effectiveness measurement. This role owns recurring marketing finance routines—budget pacing, forecasting inputs, variance analysis, and executive-ready reporting—while leading targeted deep dives (category, competitor, brand health) and ad hoc decision support projects.

The Manager is accountable for creating a “single source of truth” across marketing performance and spend, including invoice/invoicing workflows, accrual accuracy, and vendor spend tracking.

• Serve as a primary finance partner to designated Marketing Vice Presidents and their teams, providing support on priorities, investment decisions, and performance outcomes.
• Translate brand strategy and commercial goals into financial implications, highlighting tradeoffs and recommended actions.
• Build executive-ready materials for brand planning reviews, leadership updates, and strategic discussions (clear “what/so what/now what”).
• “Accountable for improving marketing ROI and effectiveness by evaluating incrementality, productivity, and return across media, programs, and innovation investments.”

• Build and maintain integrated financial models (P&L, balance sheet, cash flow) to evaluate strategic initiatives, including portfolio expansion, new brand and category entries, route-to-market changes, and long-range strategic plans.
• Develop M&A valuation models (DCF, trading and transaction comparables, returns/IRR, accretion/dilution) to support target screening, bid strategy, and investment recommendations to leadership.
• Build joint venture, minority investment, and brand partnership models, including deal structure scenarios, ownership and economics splits, earn-outs, and partner return analysis.
• Support due diligence by translating commercial, marketing, and operational findings into model assumptions, revenue and cost synergy cases, and key risk sensitivities.
• Lead scenario and sensitivity analysis on strategy and deal cases, clearly framing value drivers, downside risks, and break-even thresholds;…