Social Strategist

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature Forbes Live events and 49 licensed local editions in 81 countries.

Forbes is seeking a highly creative and trend‑savvy Social Strategist with a strong focus on high‑engagement, visual‑first platforms to join our dynamic team. Reporting directly to the Director, Social Strategy & Programming, this role will be instrumental in owning day‑to‑day management and programming of assigned Forbes social accounts, including feed curation, scheduling, and execution of a high‑volume content calendar. The ideal candidate will have a finger on the pulse of internet culture, a knack for short‑form video, and a proven ability to drive conversation and community on these fast‑paced networks.

Some travel to events may be required.

Our office operates as a remote and hybrid workforce, with in‑person collaboration expected for certain roles. Based on the responsibilities of this position, a hybrid work schedule with a minimum of one in‑person collaboration day per week at our Jersey City, NJ headquarters is expected.

• Own day‑to‑day management and programming of assigned Forbes social accounts, including feed curation, scheduling, and execution of a high‑volume content calendar.
• Translate the social strategy set by the Director of Social Strategy & Programming into daily publishing, distribution, and programming decisions.
• Curate and prioritize content across the Forbes ecosystem, determining what content should be published, when it should go live, and how it should be positioned for the audience.
• Create and publish daily social content, including static feed posts and select social video assets, applying light editing and finishing touches when needed.
• Lead social‑first ideation, including developing new series, formats, and interview concepts designed specifically for platform‑native performance.
• Provide clear creative direction and requests to Social Producers, editorial video teams, and design partners to support social programming needs.
• Review interviews and video content to identify moments, write social‑first questions, and conduct short, on‑camera social interviews when appropriate.
• Plan and execute social rollouts for major Forbes lists, franchises, events, and tentpole moments.
• Manage Instagram Stories and other in‑platform features, oversee community engagement, and monitor audience response in real time.
• Track performance and apply insights to refine content strategy, programming decisions, and future social initiatives.

• Has 2+ years of experience managing and programming social accounts for a media company, publication, entertainment brand, or consumer brand, with clear ownership over feed curation and scheduling.
• Has hands‑on experience utilizing Adobe Premier Pro, Capcut, Photoshop, and Canva for creating content, including static feed posts and light video edits or polish, and understands how to elevate assets for social distribution.
• Demonstrates strong platform expertise across Instagram, Tik Tok, and Linked In, with a deep understanding of what performs, why it performs, and how to adapt strategy accordingly.
• Has a proven track record of driving meaningful engagement and audience growth through thoughtful content curation and social‑first strategy.
• Is highly editorially minded, with the ability to quickly identify moments, angles, and narratives that will resonate with a specific audience.
• Is comfortable ideating social‑first concepts, series, and interview questions, and contributing creatively to new formats and franchises.
• Is confident collaborating cross‑functionally with video producers, editors, designers, and editorial teams, and giving clear, actionable…