Brand & Advertising Team, Associate

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Within Morgan Stanley Wealth Management, the Brand & Advertising team plays a pivotal role in shaping marketing strategies and touchpoints that attract new prospects into the firm. We’re looking for a creatively driven marketer who brings brand stories to life—someone who ensures our E
* TRADE from Morgan Stanley and Morgan Stanley at Work brands are ownable, differentiated, and infused with personality. You thrive on crafting visual narratives, shaping brand tone with authenticity and consistency, and bringing our brands to life for consumers. Resourceful, curious, and always eager to learn, you believe in the power of brands to create meaningful connections. Your enthusiasm for customer and competitive insights fuels your work.

This position supports strategic initiatives that evolve and elevate our brand identity across Wealth Management’s portfolio. Our goals are to build awareness, favorability, and consideration—ultimately driving client acquisition through creative brand expression.

• Become a brand champion for our Wealth Management brands, including strategy, guidelines, assets, and visual system, and serve as an internal advocate for brand consistency and education
• Curate and refresh brand assets, guidelines, and templates to ensure they are current, compelling, and accessible
• Lead brand reviews and consult on internal and external marketing materials, including social media templates, brand videos, internal resources, etc.—ensuring they reflect our brands’ unique voice and identities
• Monitor brand health metrics, competitive and cultural trends to inform creative decisions and optimize brand impact
• Leverage insights and data to identify how we can be most impactful with our brand assets – streamlining where needed and extending assets that drive performance
• Develop compelling presentations on .PPT that tell a clear story – answering specific briefs, showcasing our work, etc.
• Manage rebranding efforts to evolve to the Morgan Stanley at Work brand ensuring seamless alignment to brand standards
• Drive brand initiatives to completion by developing and managing project plans, timelines, and key milestones while keeping stakeholders informed and proactively following up on open items to ensure flawless execution and cross‑functional alignment
• Collaborate with other Wealth Management and Firmwide teams to ensure connectivity and integration across brands
• Support naming projects, including legal reviews and approvals
• Work on advertising projects as needed, including partnering with creative agencies to ensure advertising deliverables meet brand and strategic needs

• Bachelor degree; minimum education
• 3-5 years of experience in brand marketing
• Deep understanding of online best practices and marketing principles across B2C and B2B audiences
• Passion for brand strategy and creative storytelling—willing to challenge the status quo
• Creatively driven with the ability to dive in and develop mockups, source stock imagery/footage, etc. as needed to support the team – informal design experience a plus
• Proactive, resourceful, and able to manage projects independently in a fast‑paced environment
• Highly organized, detail‑oriented, and collaborative
• Ability to thrive in a fast‑paced, deadline‑driven environment
• Proficiency in PPT; experience with Canva a plus

We are committed to maintaining the first‑class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values – putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back – aren’t just beliefs, they guide the decisions we make every day to do what’s best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries.

At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds…