Experiential Marketing Events Manager, Mid-Level

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Job Summary:

Verisk Analytics enables risk-bearing businesses to better understand and manage their risks. The Manager, Experiential Events will support event coordinators and marketers to create impactful experiential programs, driving creative strategies and leveraging data for decision-making.

Responsibilities:

• Manages the company’s enterprise-wide in-person, virtual and experiential programs

• Partner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences

• Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate

• Prioritize strategic investments in building experiences that align with Verisk marketing strategies

• A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team

• Maintain a deep understanding of Verisk’s industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions

• Leverage data to drive decision-making and ROI

• Ability to deliver and drive process improvements that improve event efficiency and quality

• Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives

• Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars, conferences, trade shows, exhibit booths, sponsor ships, demos, and speaking engagements)

• Plan (with strong project management skills), deliver, and analyze experiential marketing efforts

• Articulate the role and goal of digital and in-person experiences

• Guide approach to internal events that expand to encompass experiences that build Verisk’s culture

• Lead team members on end-to-end experience execution and evaluation

Qualifications:

Required:

• Bachelor’s degree required in events, marketing, or related field, or demonstrated equivalent in work experience

• Corporate Events Professional (7+ years)

• Proven success leading all aspects of event logistics and strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations

• Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics

• Experience managing tradeshow inventory (Exhibit Force a plus)

• Skilled communicator effective at all levels of the organization

• Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations

• Skilled in event monitoring and tracking tools

• Experience building and monitoring dashboards that demonstrate ROI and business impact

• Leadership of high-performance teams

• Lead and inspire a team of event planners and experiential team members who are responsible for end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, site selection and sponsor ships

• Expert at leading centralized and decentralized teams, developing talent and mentoring direct reports

• Skilled leader of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, sponsor ships and event…