Lifecycle Operations Specialist

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.

We are looking for a Lifecycle Operations Specialist to join our Growth Marketing team. We’re looking for a seasoned and well-rounded, growth-minded marketer with deep experience working with marketing CRM and marketing automation platforms. As our Lifecycle Operations Specialist, you will play a crucial role in delivering incredibly personalized communications at scale that enhance the effectiveness of campaigns throughout the customer lifecycle: acquisition, retention, reactivation, cross-sell and more.

You will be at the center of our team’s ability to deliver innovative marketing and promotional automation solutions for a wide range of stakeholders across the organization. You will empower groups across the marketing team, as well as teams across the business, to create and manage personalized and data-driven campaigns that drive customer engagement and  business growth.

The ideal candidate has deep expertise operating in the Salesforce Marketing Cloud to execute across segmentation, automation, personalization to deliver marketing, promotional and advertising related communications (email + mobile push) to our highly engaged customer database. The ideal candidate will be able to manage multiple projects, prioritize tasks effectively and adapt to a fast-paced environment.

You’ll report directly to our Senior Manager, CRM and work from our Santa Ana, CA or Jersey City, NJ office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time.

This will be discussed further as part of the recruiting process.
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* What You’ll Do:

***** Work closely with campaign owners on end to end promotional delivery: understand their business goals, target audience, and key performance indicators, and communicate campaign progress and results effectively
* Assist our Advertising Partnerships manager through the ownership and operation of our booked advertising business through targeted email campaigns, custom email-oriented email solutions, and more
* Continuously monitor and optimize email and push campaigns to improve their performance. Analyze data and make performance-based recommendations for enhancements. Generate regular reports to track campaign performance, providing insights and recommendations to campaign stakeholders
* Provide insights and best-practices to campaign stakeholders from a lifecycle marketing perspective to guide promotional strategy and decisions to enhance the customer experience
* Strategize, plan and execute upon various automated journeys across the customer lifecycle, supporting various areas of the business
* Assist in the execution of promotional campaigns by taking full advantage of the capabilities of Salesforce Marketing Cloud and Talon.

One platforms. Configure and set up campaigns ensuring accurate implementation of promotional terms and conditions
* Develop exportable audiences by leveraging enhanced segmentation capabilities available in Salesforce Marketing Cloud for ingestion into Talon.one for customer-level promotional eligibility
* Work directly with the Senior Manager, CRM to define goals, benchmarks, and KPIs for growth campaign performance
* Plan and execute A/B testing methods within…