CRM Coordinator

Overview

Job Title: CRM Coordinator

Reports to: Head of Retention Marketing

Department: Marketing

Who we are:

is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web platforms.  helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans' health, and other important services. With a customer base exceeding 3.5 million, we are currently available in eleven states, with ambitious plans to extend our presence to more states in the near future.

We prioritize fostering career development and offer hybrid opportunities for some roles, providing a flexible work environment. We aim to create a space where you can grow personally and professionally, contributing to a dynamic and forward-thinking workplace. We offer competitive compensation packages to recognize and reward your skills and contributions.

Role purpose:  is looking for an experienced, well-rounded digital marketing coordinator to join our quickly expanding team. You will play a vital role in supporting all aspects of our marketing department, focusing on customer retention, reactivation, and cross-sell across various products.

• Monitor CRM performance by tracking key metrics such as active users, retention rates, customer value, and engagement; identify trends and potential areas for improvement.
• Support the development and execution of CRM strategies across the customer lifecycle to drive active customer growth and revenue.
• Assist in building customer insights by analyzing behavioral and transactional data; contribute to audience segmentation, campaign targeting, and ongoing list management.
• Coordinate CRM campaign planning and execution, including creative briefings, QA, test plan setup, deployment tasks, and post-campaign reporting to optimize future campaigns.
• Maintain and contribute to the cross-functional marketing calendar, ensuring timely delivery of CRM campaigns, promotions, and lifecycle programs.
• Monitor competitor CRM and loyalty programs; identify best practices and recommend improvements to enhance engagement and program performance.
• Support creative production needs, collaborating with design teams and leveraging creative tools to deliver high-quality visual assets for CRM initiatives.
• Interpret campaign and lifecycle data, preparing insights and recommendations for marketing leaders to improve ROI and overall CRM performance.

• Bachelor’s degree in Marketing, Advertising, Business Development or Communications
• 2-4 years’ experience in a retention marketing role
• Fast learner who can understand technology at any level
• Analytical and process-oriented with strong attention to detail
• Excellent verbal and written communication skills
• Proficiency in Google Workspace

• Familiarity with Contentful (CMS) and Optimove (CRM)
• Knowledge of Google Ads, Facebook Ads Manager and other social platforms
• Working knowledge of HTML and email design software
• Experience with budgets and forecasting
• Experience overseeing multiple CRM channels to optimize engagement frequency

• Salary Range: $62,000-$75,000
• Performance-based bonuses
• Future equity in the company
• Excellent working environment
• Paid time off
• Health, Vision, and Dental benefits
• Team events

does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.