Director of Site Merchandising

is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999.

Even after 97 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

We are looking for a strategic, data-driven Director of Site Merchandising to own and evolve the end-to-end onsite shopping experience at  This leader will be accountable for how customers discover, navigate, and shop a high-SKU, content-rich assortment across the site. The role blends commercial instinct, operational rigor, and customer empathy to deliver a site experience that is intuitive, inspiring, and conversion-focused.

As Director of Site Merchandising, you will lead the strategy and execution of onsite merchandising, content programming, taxonomy, and promotional storytelling. You will partner closely with Product Merchandising, Growth Marketing, Creative, and Dig Product to ensure the site experience supports business priorities while remaining customer-first. This role reports to the VP of Product Innovation & Merchandising.

What you'll do:

Onsite Merchandising Strategy (high SKU count)

• Lead the end-to-end site merchandising approach across thousands of SKUs, ensuring products are easy to find, well-organized, and compellingly presented
• Define and maintain best-in-class taxonomy, navigation, filters, and search strategies that scale with assortment growth
• Balance algorithmic merchandising with human curation to optimize relevance, discovery, and inspiration
• Set clear merchandising principles and guidelines that the team uses to execute daily site updates consistently and accurately

Site Execution & Operational Excellence

• Own daily, weekly, and seasonal site programming including homepage modules, category pages, landing pages, and featured collections
• Establish operational workflows, QA standards, and documentation that enable efficient and error-free execution at scale
• Build and manage a clear promotional and campaign calendar in partnership with Merchandising, Marketing, and Creative
• Establish workflows, standards, and governance that ensure speed, accuracy, and consistency across all onsite content

Performance Analytics & Experimentation

• Monitor site health and performance using key ecommerce metrics including conversion rate, AOV, click-through rate, bounce rate, and revenue per visit
• Oversee dashboards and reporting that surface actionable insights and guide decision-making across teams
• Lead an ongoing A/B testing and experimentation roadmap focused on merchandising, content placement, navigation, and messaging
• Translate customer behavior, data, and insights into clear recommendations and measurable improvements

Customer Journey & Storytelling

• Design cohesive shopping journeys that move customers from inspiration to confidence to purchase (partner closely with acquisition, retention, and product teams to execute)
• Partner with Creative to ensure strong visual merchandising, clear value communication, and consistent brand expression
• Apply trend awareness, competitive insights, and a strong aesthetic point of view to keep the site feeling fresh, distinctive, and inspiring
• Review and elevate onsite content execution to ensure storytelling aligns with broader brand and commercial goals

Partnership with Product Management

• Collaborate with the Product and Design teams to inform and influence the digital product roadmap through clear business requirements and customer insights
• Provide input on prioritization of features and enhancements related to navigation, search, merchandising tools, and content systems
• Act…