Sr Product Marketing Lead, Data Centers

The Senior Product Marketing Lead, Data Centers combines deep Data Center market expertise, product marketing, and portfolio management to shape strategy and accelerate growth within this rapidly expanding market. Serving as a subject matter expert and trusted advisor, this role develops deep insights into customers, applications, competitors, industry trends, and evolving market needs and translates them into product strategies, roadmap recommendations, go-to-market plans, portfolio decisions, and compelling value propositions.

• Serve as a subject matter expert and trusted internal advisor on the Data Center market, providing insight and guidance to Product Management, Engineering, Sales, and leadership on customer needs, applications, purchasing behaviors, competitive dynamics, technology trends, and evolving market requirements.
• Lead market research and opportunity assessment across customers, end users, competitors, market segments, applications, and industry trends to identify unmet needs, evaluate market opportunities, and support product, portfolio, and investment decisions.
• Build and maintain relationships with key end users, customers, consultants, engineers, contractors, sales representatives, and other industry stakeholders to develop firsthand market intelligence and deepen BAC's understanding of the Data Center market.
• Represent the Voice of the Customer across the entire product lifecycle, ensuring customer, end-user, and market insights are incorporated into product strategy, roadmap priorities, launch execution, and portfolio management decisions.
• Monitor and anticipate emerging customer requirements, market dynamics, technologies, applications, and competitive developments, translating these trends into implications and recommendations for BAC's product strategy, portfolio, and long-term growth priorities.
• Identify portfolio gaps, underserved market segments, emerging customer needs, and market opportunities, developing recommendations that influence product strategy, portfolio priorities, and future roadmap decisions.
• Collaborate with Global Product Management and regional stakeholders to evaluate customer needs, competitive dynamics, market opportunities, and business objectives and translate insights into product roadmap recommendations.
• Partner with Sales Leaders, Global Product Management, and Finance to validate market opportunities and support the development of business cases for new products, product enhancements, and strategic investments through customer insights, market research, competitive intelligence, and segmentation analysis.
• Analyze revenue, margin, portfolio performance, market adoption, competitive dynamics, and market opportunities to identify growth initiatives and develop recommendations that support product strategy, portfolio decisions, profitability, and long-term business objectives.
• Define product positioning, value propositions, key features and benefits, and messaging that clearly communicates customer value and differentiates BAC within the Data Center market.
• Develop, own, and execute go-to-market strategies, including regional launch plans, sales readiness tools, pricing, competitive positioning, and adoption plans.
• Work closely with Global Product Management, Engineering, Manufacturing, and Sales teams to support successful launches that meet performance, timing, cost, and market objectives.
• Own lifecycle and portfolio planning for assigned products, helping ensure BAC invests in the right products, addresses changing market needs, and maximizes long-term business value.
• Strengthen organizational understanding of the Data Center market by sharing market intelligence, customer insights, competitive developments, and industry trends with internal stakeholders and supporting the development of Data Center market knowledge across the organization.

The Senior Product Marketing Lead, Data Centers reports to the Product Marketing Manager, Americas and serves as a key Data Center market resource across the organization. The role operates with a high degree of independence in developing market expertise, identifying opportunities, interpreting complex customer and competitive information, and developing recommendations that influence product, portfolio, and investment decisions.

The position works cross-functionally with Global Product Management, Engineering, Manufacturing, Sales, Finance, and leadership and interacts externally…