Direct Marketing Manager

Company Summary

At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live. Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.

The purpose of this position is to cost-effectively drive non‑media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.

• Manages a team of Direct Marketing Associates (canvassers) with a direct hands‑on approach, provides motivation and coaching to help the team reach daily, weekly, and monthly goals.
• Recruits, hires, and trains Direct Marketing Associates (DMA) through cost‑effective recruiting tools, including partnering with the Talent Acquisition team when appropriate.
• Oversees all DMA field activities, including in‑field & office training, role‑playing, daily meetings, field supervision and motivating team members.
• Creates and develops the culture of the local Proximity Marketing team, through personal role‑modeling desired behaviors and techniques with a heavy focus on role‑playing company methodology.
• Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.
• Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, and verifying/validating leads gathered during each shift.
• Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments.
• Direction of a team of Direct Marketing Associates.

• High school diploma or equivalent (e.g., GED); a college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.
• Minimum of 3 years of experience in a leadership role within canvassing or face‑to‑face marketing programs. Proven ability to develop, motivate, and lead high‑performing teams to achieve sales targets.
• Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals.
• Strong coaching skills to empower and develop team members.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.
• Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long‑term goals. Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.
• Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.
• Possession of a valid driver’s license with a safe driving record is mandatory for this position.

• Must be able to walk 3‑5 miles per day.
• Must be able to stand 8 hours per day.

$55,994.00 - $86,791.00

At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success.

Availability of benefits may differ by site or position.

• 401(k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical,…