Marketing Officer; Bilingual

Overview

Eastland Food is a company focused on reputability, responsibility, and product quality. We provide our international and domestic suppliers with an easy and reliable means of getting products to their customers. We have made a name for ourselves in the industry and will continue to do so in the years to come.

Eastland Food imports, exports, and distributes high-quality food products from Asia. We believe in delivering the joy of food from Asia to our customers consistently and reliably. In order to make that belief a reality, we seek out vendors that serve the Asian community with the same dedication and passion as we serve our own.

Eastland Food sources only the best of Asia to our customers. We only work with established businesses with a proven track record. We strive to make it as simple as possible for our customers to source the finest Asian products available.

We have been sourcing premium Asian products since 1981. Only products that have been rigorously tested for quality will make it on our catalog. We are also constantly on the lookout for great new products to show our customers.

Eastland Food is looking for an outgoing individual a Marketing Officer.

• Develop and implement long-term brand strategies that align with overall business objectives.
• Define brand positioning and target audience, ensuring consistency across all marketing communications.
• Analyze market trends, competitor activities, and consumer behavior to generate actionable marketing insights.
• Conduct competitive analyses and provide strategic recommendations based on findings.
• Design and execute marketing programs that reflect the brand’s identity and values.
• Collaborate as part of a cross-functional product development team to create marketing plans that support product launches.
• Plan, execute, and evaluate promotional activities to achieve brand awareness and penetration goals.
• Prepare sales materials and conduct product training sessions for internal and external stakeholders.
• Develop and maintain strong relationships with key vendors to foster long-term partnerships.
• Coordinate with internal departments to ensure effective vendor management and fulfillment of business needs.
• Manage and track the marketing budget to ensure optimal allocation of resources.
• Perform other duties as assigned to support business objectives.

• 1-3 years of progressive work experience in marketing, advertising, or a related field
• Experience working in food industry.
• Bachelor’s degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
• Demonstrate success in consumer-centric brand strategies, including product launches and execution of sales and marketing efforts.
• Able to build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Preferred knowledge of specialty Asian cuisine, culture and language.
• Bilingual skills preferred (Chinese, Vietnamese, Thai).