Digital Marketing and App Developer Trainer

UpSkill Universe was founded on the principle of empowering individuals, organisations and their leadership to adapt to the ever-changing digital landscape. We develop and deliver human-centred, experiential learning programmes and events for organisations looking to empower people and stimulate economies from a grassroots level.

Using our incredible roster of talent (that’s you!), we empower teams to adapt as roles change and evolve so that businesses and individuals remain relevant and competitive in an ever-changing, digitally disrupted landscape.

What's more, we do this all virtually, using the latest technologies to ensure that our learning experiences reach the right people in the right way.

Does this all sound exciting? Great, because we need YOU to help us drive our learning programs. We are committed to working with the best training experts in the business to engage, excite and educate consumers and businesses on technology, tools and solutions that will empower all people to succeed with tech.

Role Overview

Location: Trainers are required to deliver virtual workshops in Johannesburg or Pretoria, South Africa.

Schedule:
The training program spans 5 consecutive days, with sessions delivered during standard business hours. Specific days will be confirmed upon contract signing.

Preparation:
Trainers must dedicate time before the bootcamp to review and align with the provided materials, attend Train-the-Trainer sessions, and familiarize themselves with the curriculum.

Travel: Travel is not required as all the training will be delivered virtually.

Materials: All training materials and resources will be provided by the program team. Trainers must bring their own laptops and tools for session delivery.

Main duties

Deliver Training:

Facilitate interactive sessions on:

Optimising business strategies and competitive advantages.

Mastering App Store Optimization (ASO).

Creating and managing advanced Google App Campaigns.

Maximising SERP visibility for paid results.

Analysing and refining campaign performance.

Effective Instruction:

Incorporate hands-on activities and case studies to enhance learning outcomes.

Adapt delivery methods to meet the needs of diverse learners.

Use tools such as Google Play Console, Google Ads, and Google Analytics platforms to demonstrate practical applications.

Collaboration:

Work closely with the program team to ensure content aligns with objectives and reflects participant feedback.

Attend regular briefings to discuss curriculum updates and session adjustments.

Progress Tracking:

Provide detailed post-session feedback, highlighting participant engagement, progress, and areas for improvement.

Essential Qualifications and Experience

Essential:

Bachelor’s degree in Marketing, App Development, Business, or a related field.

Minimum 3 years of experience delivering training in digital marketing and app development.

Proficiency in tools such as Google Play Console, Firebase, or similar.

Experience developing and optimising app marketing campaigns.

Desired:

Advanced degrees like an MBA in Digital Marketing or MSc in Digital Business

App-Specific

Certifications:

e.g. App Store Optimization Specialist Certification (offered by ASO-focused providers like Mobile Action or The ASO Project).

Mentorship and Adult Learning:
Certifications in Instructional Design or Adult Learning (e.g., Certified Professional in Training Management (CPTM) or Association for Talent Development (ATD)).

Emerging Market

Experience:

Certifications or training in Growth Marketing for Emerging Markets (offered by entities like Google or Linked In Learning).

Core Competencies

• Communication Skills:Ability to communicate complex marketing concepts in a simple, accessible way
• Interpersonal Skills:Strong collaboration skills to work with cross-functional teams and respond to evolving programme needs
• Presentation and Delivery Skills:Ability to confidently deliver engaging, clear, and structured workshops, incorporating interactive techniques to enhance participant understanding and engagement.
• Technical Proficiency:
  In-depth knowledge and ability to demonstrate the use of tools like Google Analytics, Merchant Center, and AI-driven advertising tools

Subm…