Head of Events, Sponsorship & Commercial Partnerships

Who Are We

We are a leading hospitality and entertainment brand delivering world-class experiences across multiple venues. Our focus is on creating engaging, revenue-driving events that delight audiences and strengthen brand presence.

Who Are We Looking For

A commercially minded leader with a proven track record in entertainment, events, or venue management. You are strategic, creative, and able to negotiate high-value partnerships while driving revenue growth. You inspire and lead teams to deliver exceptional entertainment experiences.

What Will You Do

• Develop and execute a commercially focused entertainment and events strategy.

• Identify, negotiate, and manage high-value partnerships and deals.

• Maximise venue utilisation and revenue opportunities.

• Oversee major events, ensuring strategic alignment and exceptional guest experiences.

• Use data and market insights to guide decision-making and optimise results.

• Build and mentor a high-performing entertainment and events team.

• Collaborate across marketing, digital, and operations teams to integrate and promote events.

What Do You Need

• Bachelor’s degree in Business, Marketing, Event Management, or a related field.

• 10–12 years’ relevant experience, with at least 5 years in senior management.

• Proven success in revenue generation, partnership development, and large-scale event management.

• Strong negotiation, networking, and commercial skills.

• Ability to manage multimillion-rand budgets and complex stakeholder relationships.

• Strategic thinking, innovation, and a customer-centric mindset.